Mediabistro
Deutsch CEO Linda Sawyer on Her Leadership Style (Media Beat 1 of 3)
- Title
- Deutsch CEO Linda Sawyer on Her Leadership Style (Media Beat 1 of 3)
- Runtime
- 4:39
- Date posted
- 16 years ago
- Description
- Just in time for Advertising Week, Deutsch CEO Linda Sawyer tells mediabistro.com founder Laurel Touby how she got into the advertising business, what her vision is for Deutsch, and why her leadership style works in the first episode of our Media Beat interview.
- Title
- Russell Simmons on Roger Ailes: 'That's my man. I love him.' (Media Beat Preview)
- Runtime
- 1:19
- Date posted
- 16 years ago
- Description
- Earlier this week Russell Simmons talked with Fox News chairman and co-founder Roger Ailes on Simmons' GlobalGrind.com. The two talked about the shootings in Arizona and about whether heightened rhetoric from the media — including his own hosts on Fox News Channel — were in any way to blame. It's clear now — and most Americans agree — that it wasn't.
- Title
- Ed Shultz on the Tucson Shooting (Media Beat Preview)
- Runtime
- 2:11
- Date posted
- 16 years ago
- Description
- This morning MSBNC's Ed Schultz dropped by the mediabistro studios for our Media Beat interview series. Schultz is one of just a few people in the nation who host a nationally syndicated radio talk show and a daily cable news show. Following the massacre in Tucson, critics have been pointing fingers at his profession for some of the heightened rhetoric and political polarization in the nation. Schultz, however, points his finger in one direction.
- Title
- Combining Typefaces in a Layout (Part 2)
- Runtime
- 6:45
- Date posted
- 16 years ago
- Description
- Learn the art of matching different typefaces within one layout. Instructor Angela Riechers lays out the main criteria you should use to determine whether your font combination works for both your audience and your project.
- Title
- Combining Typefaces in a Layout (Part 1)
- Runtime
- 10:31
- Date posted
- 16 years ago
- Description
- Learn the art of matching different typefaces within one layout. Instructor Angela Riechers lays out the main criteria you should use to determine whether your font combination works for both your audience and your project.
- Title
- James Ellroy: 'It took me 6 published novels to earn a living as a writer' (Media Beat 3 of 3)
- Runtime
- 5:15
- Date posted
- 16 years ago
- Description
- Although best-selling novelist James Ellroy's journey to success was far from a cake walk, he has a surprisingly cheery disposition about it. In today's media beat, Ellroy talks about his recent memoir The Hillicker Curse, and details how his upbringing inspired his widely read crime novels. "I had no family. I caddied at country clubs. It took me six published novels to tenuously earn a living as a writer. But I don't view it as a struggle," he said.
- Title
- How to Outline Your Novel (Preview)
- Runtime
- 2:20
- Date posted
- 16 years ago
- Description
- How are those chapters coming along? It might be time to go back to the outlining board and take some advice from our expert instructor. We'll show you how to analyze what works, and the basic rules of plot organization. Get out your manuscript and your colored pencils, and let's get started! Complete tutorial at http://www.mediabistro.com/How-to-Outline-Your-Novel-Manuscript-561-ondemandvideo.html
- Title
- How to Plan a Book Tour (Part 2)
- Runtime
- 11:03
- Date posted
- 16 years ago
- Description
- If you've written a book, your job isn't done; the journey to publication is only half the battle. Now you need to promote your book -- and yourself -- by hitting the road. Most authors are responsible for planning their own book tours, even if they have the assistance of a publishing house.
Join novelist Kristin Harmel, who has planned four successful book tours, to learn how to work with your publisher's publicity department, how to choose tour locations, how to find sponsors, and how to reach out to the media and public. Happy touring!
- Title
- How to Plan a Book Tour (Part 1)
- Runtime
- 7:44
- Date posted
- 16 years ago
- Description
- If you've written a book, your job isn't done; the journey to publication is only half the battle. Now you need to promote your book -- and yourself -- by hitting the road. Most authors are responsible for planning their own book tours, even if they have the assistance of a publishing house.
Join novelist Kristin Harmel, who has planned four successful book tours, to learn how to work with your publisher's publicity department, how to choose tour locations, how to find sponsors, and how to reach out to the media and public. Happy touring!
- Title
- How to Plan a Book Tour (Preview)
- Runtime
- 1:33
- Date posted
- 16 years ago
- Description
- If you've written a book, your job isn't done; the journey to publication is only half the battle. Now you need to promote your book -- and yourself -- by hitting the road. Most authors are responsible for planning their own book tours, even if they have the assistance of a publishing house.
Join novelist Kristin Harmel, who has planned four successful book tours, to learn how to work with your publisher's publicity department, how to choose tour locations, how to find sponsors, and how to reach out to the media and public. Happy touring!
- Title
- James Ellroy on Los Angeles as His Inspiration for Crime Stories (Media Beat 2 of 3)
- Runtime
- 4:09
- Date posted
- 16 years ago
- Description
- In part two of our discussion with novelist and TV host James Ellroy, we discuss what makes Los Angeles such a compelling city for stories about crime. "I was born on Wilshire Boulevard in 1948, in the film noir epicenter during the film noir era," Ellroy says. "This show reconciles all the paradoxes within me, and in an engaging, amusing and consistently non-solipsistic way."
- Title
- James Ellroy on 'L.A.: City of Demons' (Media Beat 1 of 3)
- Runtime
- 4:17
- Date posted
- 16 years ago
- Description
- The author of LA Confidential and The Black Dahlia, James Ellroy has been obsessing over crime ever since his mother was murdered, and the killer never caught. Now, Ellroy has been tapped for a new series for The Investigation Discovery network, James Ellroy's LA: City of Demons. We sat down with Ellroy to discuss the program, which he hosts along with an animated talking police dog named Barko. Seriously.
- Title
- Ben Huh of Cheezburger Network on Web Communities (Media Beat 2 of 3)
- Runtime
- 5:13
- Date posted
- 16 years ago
- Description
- Ben Huh: 'Users Have Far More Control Over the Business than What We Were Used To'
As founder and CEO of the Cheezburger Network, Ben Huh knows the value of community. "We understand that users have far more control over the business than what we were used to before," he says in part two of our Media Beat interview. That's part of the reason he offered to take Reddit's "pesky, troublesome users" off Condé Nast's hands back in August. "Usually big media companies view user revolts as something really difficult to handle," he says. "Companies need to get better at communicating with their community."
- Title
- Ben Huh of Cheezburger Network Gives Advice to Entrepreneurs (Media Beat 3 of 3)
- Runtime
- 3:56
- Date posted
- 16 years ago
- Description
- Cheezburger Network CEO Ben Huh's Career Advice for Entrepreneurs
When Ben Huh was starting his career, he had one rule: Only take a job if you can work directly with the CEO. In doing so, he says, "I probably learned 10 percent of the things that they'd try tell me, but that 10 percent was a hell of a lot better than 10 percent I could have learned elsewhere." In our Media Beat interview, he explains, "When I joined companies, I didn't care where I got in; I only cared about where I got out."
- Title
- Jonathan Ames Brings 'Jonathan Ames' to HBO's Bored to Death (Media Beat 3 of 3)
- Runtime
- 4:46
- Date posted
- 16 years ago
- Description
- Any fan of HBO's cult hit Bored to Death knows Jonathan Ames, the mystery loving, mildly insecure, sex-obsessed writer who becomes an unlicensed private detective. Hmm, or is he? "In the original short story, the narrator had my name and I think it adds this tension," creator Jonathan Ames explained of his on-screen alter ego played by Jason Schwartzman. "As much as people love reality TV, I think they also love to wonder what's the truth behind fiction."
- Title
- Bored to Death Creator Jonathan Ames Gives Screenwriting Tips (Media Beat 2 of 3)
- Runtime
- 4:31
- Date posted
- 16 years ago
- Description
- Jonathan Ames has penned short stories, newspaper columns, and novels in his 20+ years as a writer and author. In our Media Beat interview, he reveals how he added another title to his resume: screenwriter and executive producer of HBO's Bored to Death, a series based on his own short story about a writer turned private investigator.
- Title
- Bored to Death's Jonathan Ames on Sex, Insecurity and... Boxing? (Media Beat 1 of 3)
- Runtime
- 4:27
- Date posted
- 16 years ago
- Description
- Our Media Beat interview with 'writer, creator and provocateur' Jonathan Ames and our own Laurel Touby was definitely an interesting one. The longtime New Yorkers and friends first met in the late '90s in the East Village when Ames was a columnist for New York Press. As is the case with Ames' many books and his cult hit Bored to Death on HBO, the conversation quickly veered to sex, insecurity and, for some reason, bloody noses.
- Title
- Daniel Freeman: Launching a Freemium Offering Inside an Existing Business (Part 1)
- Runtime
- 10:06
- Date posted
- 16 years ago
- Description
- Freemium is not just the domain of start-ups. Established companies continue to experiment with freemium offerings that sit alongside other paid products. What are the challenges that emerge when you're trying to launch a freemium offering within an established line of business?
Daniel Freeman heads up product marketing at Atlassian, a company that builds some of the most popular project management tools for technical teams.
- Title
- Learn Online with Mediabistro
- Runtime
- 0:43
- Date posted
- 16 years ago
- Description
- Get skills. Get paid. Live the life you want to live with Mediabistro.
www.mediabistro.com/courses
- Title
- Daniel Freeman: Launching a Freemium Offering Inside an Existing Business (Part 2)
- Runtime
- 12:31
- Date posted
- 16 years ago
- Description
- Freemium is not just the domain of start-ups. Established companies continue to experiment with freemium offerings that sit alongside other paid products. What are the challenges that emerge when you're trying to launch a freemium offering within an established line of business?
Daniel Freeman heads up product marketing at Atlassian, a company that builds some of the most popular project management tools for technical teams.
- Title
- Daniel Freeman: Launching a Freemium Offering Inside an Existing Business
- Runtime
- 2:00
- Date posted
- 16 years ago
- Description
- Highlights of Launching a Freemium Offering Inside an Existing Business with Daniel Freeman from Freemium Summit 2010 East.
- Title
- PBS' Simon Marks on the Coverage of Foreign News on TV (Media Beat 1 of 3)
- Runtime
- 6:03
- Date posted
- 16 years ago
- Description
- Simon Marks, president and CEO of MacNeil-Lehrer Productions and a veteran international reporter, talks about the current coverage of international news by American TV networks, as well as technology's effect on the way foreign news is reported and broadcast, in today's Media Beat episode.
- Title
- PBS' Simon Marks on Merging Broadcast and Online Newsrooms (Media Beat 2 of 3)
- Runtime
- 6:42
- Date posted
- 16 years ago
- Description
- In part two of our Media Beat interview, Simon Marks, the president and CEO of MacNeil-Lehrer Productions, talks about merging the broadcast and online newsrooms of the PBS Newshour. "The broadcast benefits from the fact that there are more people in the field with a multi-disciplinary approaches: they're able to shoot, they're learning to edit on Final Cut Pro."
- Title
- Simon Marks on the Audience of 'PBS Newshour' (Media Beat 3 of 3)
- Runtime
- 5:57
- Date posted
- 16 years ago
- Description
- In the final installment of this week's Media Beat interview, MacNeil-Lehrer Productions CEO Simon Marks talks about the new PBS Newshour: "We wanted the program to look a little bit more engaging, to give it added impact." Marks also talks about his time with Fox News Channel as a contributing correspondent which included "co-anchoring with Brit Hume and PBS Newshour. "The broadcast benefits from the fact that there are more people in the field with a multi-disciplinary approaches: they're able to shoot, they're learning to edit on Final Cut Pro."
- Title
- Google VP Marissa Mayer: Learn by Failing (Media Beat 3 of 3)
- Runtime
- 5:29
- Date posted
- 16 years ago
- Description
- For Google's VP of consumer products Marissa Mayer, making the decision to become the company's 20th employee was so difficult that she ended up in tears. In today's Media Beat she reveals the reason why she accepted Google's offer: "I would learn more there failing than I would other places succeeding, and that's what really drew me to the role."
Google VP Marissa Mayer: Learn By Failing (WebNewser)
- Title
- Job Search Strategy with Bill Conneely (Preview)
- Runtime
- 1:28
- Date posted
- 16 years ago
- Description
- Learn how to use social media tools and make smart job search decisions with the director of Mediabistro's Job Board, Bill Conneely.
- Title
- Marissa Mayer: 'Google Hasn't Gotten Social Right Yet' (Media Beat 2 of 3)
- Runtime
- 4:07
- Date posted
- 16 years ago
- Description
- In our latest @MediaBeat interview, Google consumer products VP Marissa Mayer admitted that her own company has lagged a bit behind in the social media space. "One of the things that we've learned is that Google hasn't gotten social right yet," Mayer said.
- Title
- How to Outline Your Novel Manuscript (Part 2)
- Runtime
- 9:20
- Date posted
- 16 years ago
- Description
- How are those chapters coming along? It might be time to go back to the outlining board and take some advice from our expert instructor. We'll show you how to analyze what works, and the basic rules of plot organization. Get out your manuscript and your colored pencils, and let's get started!
- Title
- How to Outline Your Novel Manuscript (Part 1)
- Runtime
- 12:03
- Date posted
- 16 years ago
- Description
- How are those chapters coming along? It might be time to go back to the outlining board and take some advice from our expert instructor, Kristin Harmel. We'll show you how to analyze what works, and the basic rules of plot organization. Get out your manuscript and your colored pencils, and let's get started!
- Title
- Comma Clinic (Preview)
- Runtime
- 1:38
- Date posted
- 16 years ago
- Description
- Are you a comma addict? Our expert shows you when and where to use commas for maximum clarity. This is a preview -- for the whole video, check out mediabistro.com/ondemand
- Title
- Marissa Mayer on Google's Failed Groupon Bid (Media Beat 1 of 3)
- Runtime
- 4:47
- Date posted
- 16 years ago
- Description
- After incessant buzz that Google was looking to buy Groupon, word finally came that the fast-growing "deal of the day" company had turned the tech giant down. In today's Media Beat interview we asked Marissa Mayer, Google VP of consumer products, if Google would launch its own coupon-type service instead. Watch the video to see her response and what she has to say about Google watering down a start-up company's cache.
- Title
- Marissa Mayer: How to Get a Job at Google
- Runtime
- 0:30
- Date posted
- 16 years ago
- Description
- Marissa Mayer, Google's VP of Geographic and Local Services, tells Mediabistro's Donya Blaze what Google is looking for in an employee.
- Title
- Thrillist's Ben Lerer on the New York Tech Scene (Media Beat 3 of 3)
- Runtime
- 5:28
- Date posted
- 16 years ago
- Description
- A start-up in New York used to be rare, but these days, they aren't just for Silicon Valley. "New York is only getting stronger and becoming more viable as a place to start a technology-based business," said Ben Lerer, co-founder of Thrillist. Watch today's Media Beat to see how the New York start-up landscape is changing, and what fun project Lerer is working on with his dad Ken Lerer (co-founder of Huffington Post).
- Title
- Ben Lerer on Expanding Thrillist with JackThreads (Media Beat 2 of 3)
- Runtime
- 4:42
- Date posted
- 16 years ago
- Description
- Thrillist introduced a redesigned website this week, and earlier this year it acquired JackThreads. Another new project in the works is Thrillist Rewards that will focus on creating experiences and is "launching quietly," said co-founder Ben Lerer. Watch part two of today's Media Beat interview for the inside scoop on the new venture.
- Title
- Advertising vs. Engagement: The Future of Brands with Brian Collins Part 2
- Runtime
- 7:24
- Date posted
- 16 years ago
- Description
- How will ongoing media upheaval affect brands and brand designers going forward? We caught up with Brian Collins to get his take on what's at stake and in store for today's creatives.
- Title
- Creative Problems and Solutions with Steven Nasi
- Runtime
- 8:13
- Date posted
- 16 years ago
- Description
- In this video interview, Steven Nasi, a vice-president and creative director at McCann Erickson, identifies the most common hindrances to his creative process and shares tips to help you conquer these challenges.
- Title
- Advertising vs. Engagement: The Future of Brands with Brian Collins Part 1
- Runtime
- 6:05
- Date posted
- 16 years ago
- Description
- How will ongoing media upheaval affect brands and brand designers going forward? We caught up with Brian Collins to get his take on what's at stake and in store for today's creatives.
- Title
- Getting Started In Advertising: Part 2
- Runtime
- 5:41
- Date posted
- 16 years ago
- Description
- In this video interview with Miami Ad School's Pippa Seichrist and Mehera O'Brien, you'll learn what's hot in advertising right now, trends in advertising education, and how to get ready for a great career.
- Title
- Getting Started In Advertising: Part 1
- Runtime
- 7:07
- Date posted
- 16 years ago
- Description
- In this video interview with Miami Ad School's Pippa Seichrist and Mehera O'Brien, you'll learn what's hot in advertising right now, trends in advertising education, and how to get ready for a great career.
- Title
- How Ben Lerer Started Thrillist (Media Beat 1 of 3)
- Runtime
- 4:52
- Date posted
- 16 years ago
- Description
- Thrillist was started by two guys who felt there wasn't a resource for cool gadgets, restaurants, and other lifestyle topics that resonated with them. "We were reading a bunch of city guides that weren't speaking our language," said Ben Lerer, co-founder of the daily newsletter for men. Watch part one of our Media Beat interview to see how the site is growing, and how the staff caters to its young male audience.
- Title
- Ariel Foxman on InStyle's Digital (and iPad) Strategy (Media Beat 3 of 3)
- Runtime
- 4:01
- Date posted
- 16 years ago
- Description
- When you've got a leading fashion and celebrity magazine with robust ad pages and passionate readers, what do you do next? Go digital, of course. InStyle managing editor Ariel Foxman says he is "always looking and evaluating what the next digital partner will be." Although the magazine recently partnered with Foursquare and Groupon, Foxman says his team is approaching the iPad with a reasonable amount of caution. Watch our latest Media Beat interview to see why.
- Title
- InStyle's Ariel Foxman Gives Leadership Advice (Media Beat 2 of 3)
- Runtime
- 4:33
- Date posted
- 16 years ago
- Description
- Before becoming managing editor of InStyle, Ariel Foxman held stints at Details, The New Yorker and Cargo. In our latest Media Beat interview, he details what he's learned about keeping a print pub in the black (know what readers want "right now, and what they're going to want six months, a year from now") and staying atop a masthead ("Identify what it is somebody else does really well, and let them do it.)
- Title
- From Print to iPad (Preview)
- Runtime
- 6:57
- Date posted
- 16 years ago
- Description
- From Print to iPad: Designing for Tablets and Other Mobile Devices. How to design for tablet computers and the iPad. To view the whole video, visit www.mediabistro.com/ondemand. Instructor Joseph Caserto, a professional art director for top periodicals, sheds light on the key differences between new devices such as the iPad and familiar media (print and web) from a designer's perspective. He provides essential insights for visual thinkers and content creators in the tablet space.
- Title
- Ariel Foxman Celebrates the 200th Issue of InStyle (Media Beat 1 of 3)
- Runtime
- 4:24
- Date posted
- 16 years ago
- Description
- When InStyle debuted on newsstands back in the mid 90s, it entered a field ripe with competitors, like Vogue and Elle. Yet, managing editor Ariel Foxman says the brand has managed to stay afloat (and thrive, actually) by positioning itself as a relatable fashion mag that readers want to "snuggle up" with.
- Title
- Mediabistro Creative Pro: Be a Mad Man
- Runtime
- 1:06
- Date posted
- 16 years ago
- Description
- Learn more about Creative Pro with this snappy homage to Mad Men.
- Title
- How Andrew Ross Sorkin Got His Start at NYT (Media Beat 3 of 3)
- Runtime
- 4:56
- Date posted
- 16 years ago
- Description
- With the New York Times financial column Dealbook and an upcoming HBO movie based on his critically acclaimed book Too Big To Fail, Andrew Ross Sorkin has had a journalism career many would envy. Surprisingly, it all started with an unofficial "internship" at the paper while he was still in high school.
- Title
- Michael Levine on Social Media and Public Relations (Media Beat 3 of 3)
- Runtime
- 5:09
- Date posted
- 16 years ago
- Description
- In our final Media Beat installment with Michael Levine, founder of LCO - Levine Communications Office, we turn our attention to social media. Levine believes social media must be integrated with other PR efforts, but that many are "intoxicated" by it, as well. "It's very hard to talk to people when they're drunk," he says. "When people are drunk, they're not doing a lot of listening."
- Title
- Career Advice from PR Vet Michael Levine: 'Become a Media Slut' (Media Beat 2 of 3)
- Runtime
- 4:30
- Date posted
- 16 years ago
- Description
- Since Michael Levine, founder of LCO - Levine Communications Office, started out in entertainment PR more than 25 years ago, "the metabolism rate has quickened radically," he says in part two of our Media Beat interview. Levine offers advice for those looking to break into the industry today. "Intern. You put your career on steroids when you do an internship," he says. His other words of wisdom: "Become a media slut," he says, "someone who's really engaged with the media."
- Title
- LCO's Michael Levine on the 'Wild West' of Entertainment PR (Media Beat 1 of 3)
- Runtime
- 4:34
- Date posted
- 16 years ago
- Description
- In the 20-plus years that Michael Levine, founder of LCO - Levine Communications Office, has been part of the entertainment PR world, he has watched the paparazzi become increasingly aggressive, turning Hollywood into the "Wild West." In part one of our Media Beat interview, Levine dishes on reputation management in Hollywood and efforts to curb the paparazzi.
- Title
- Zinio and Scroll Motion Execs on How to Make an App (Media Beat 3 of 3)
- Runtime
- 4:02
- Date posted
- 16 years ago
- Description
- In the final installment of this week's Media Beat interview, we asked Doug Carlson of Zinio and John Lema of ScrollMotion for tips for magazine publishers looking to create digital products and iPad apps. "The first thing that challenges publishers is really their workflow process," said Carlson. "We'd look first and say can we create something that's going to be scalable, affordable and usable really across platforms." Added Lema, "There's not a one-size-fits-all solution, just like there's not a one-size-fits-all solution to magazines today."
