CNBC
Why Target Is Betting Big On Babies
- Title
- Why Target Is Betting Big On Babies
- Date posted
- 5 hours ago
- Description
- Target has lost customers, sales and part of its reputation as a fun and trendy retailer since its 2021 peak. The company is now trying to win back shoppers and gain market share by focusing on baby products. Target has been rolling out 'baby boutiques' (can you just check if we do single quotes or double quotes?) in select stores across the country, with more planned for the future. These boutiques feature premium baby items and let parents test out car seats, strollers and other gear in person. Will it be enough to regain consumer loyalty? Melissa Repko spoke with Target's Chief Merchant, Cara Sylvester and visited a store in Clifton, New Jersey to learn more.
Produced and Shot by: Natalie Rice
Reporting by: Melissa Repko
Edited by: Andrea Miller
Animation: Jason, Reginato, Emily Park
Managing Producer: Juhohn Lee
Additional footage: Getty Images, Target
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- Title
- Why Barrière Thinks You’ll Want To Wear You Vitamins
- Date posted
- 1 day ago
- Description
- Vitamin patch brand barriére told CNBC exclusively that it is on track to double its revenue in 2026, projecting $10 million total. This comes as the brand lands a 1,700 store deal with Walmart and rolls out the first ever supplement patch for lactose intolerance. Watch the video to learn more about how the company is trying to disrupt the supplement industry and what challenges it could face in the process.
Produced and shot by: Ryan Baker
Edited by: Andrea Miller
Additional Camera: Natalie Rice
Reporter: Laya Neelakandan
Animation by: Jason Reginato, Emily Park, Christina Locopo
Senior Director of VIdeo: Lindsey Jacobson
Additional Footage: Getty Images
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- Title
- Iran War Spurs Debate Over Expanding U.S. Central Bank Swap Lines
- Date posted
- 2 days ago
- Description
- In April, U.S. Treasury Secretary Scott Bessent noted requests for permanent swap lines from the United Arab Emirates and other economies weathering the Iran War. Swap lines, typically deployed in emergencies, enable currency exchanges between central banks to prevent global dollar shortages. Recent comments from Kevin Warsh, President Trump’s nominee to lead the Federal Reserve, signal his willingness to collaborate with the Treasury on international issues. CNBC’s Matt Peterson reports.
Reporter: Matt Peterson
Produced and Edited by: Carlos Waters
Camera by: Kaan Oguz
Animation: Emily Park, Jason Reginato
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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- Title
- What To Expect From The Long-Awaited Meeting Between Chinese President Xi And Trump
- Date posted
- 2 days ago
- Description
- President Trump is set to travel to Beijing next week for a highly-anticipated meeting with Chinese President Xi Jinping. Markets will be watching for signs of stability between the two nations as the summit takes place against the backdrop of the Iran war and the trade war. CNBC’s Eamon Javers and Eunice Yoon breakdown what to expect from the meeting.
Reporting by: Eamon Javers, Eunice Yoon
Produced by: Macklin Fishman
Edited by: Darren Geeter
Camera by: David Soltis
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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- Title
- How the Iran war is undermining Dubai's safe haven status
- Date posted
- 2 days ago
- Description
- The war in the Middle East is threatening Dubai’s safe haven reputation. From tourism to logistics, the conflict is impacting economic sectors across the city.
CNBC’s Emma Graham and Dan Murphy break down what the Iran war means for Dubai’s economy.
Find the full report in related video.
- Title
- How Kodak is trying to turn things around
- Date posted
- 3 days ago
- Description
- Film company Eastman Kodak has seen its fair share of financial struggles, but CEO Jim Continenza is determined to make it a success story.
CNBC's Laya Neelakandan has the details.
- Title
- Why Nvidia And Corning’s Fiber Deal Could Change The Game For The AI Boom
- Date posted
- 4 days ago
- Description
- Nvidia and Corning just announced a massive, multiyear deal to expand U.S. manufacturing for new optical fiber technology, likely to flip the script for AI data center efficiency. As a part of the partnership, Corning will build three new factories in North Carolina and Texas entirely devoted to products for Nvidia, creating 3,000 new jobs. And while the companies didn't share many specifics, it's likely the deal is worth tens of billions of dollars. This could be the big deal many analysts have been waiting for — the debut of a new technology called co-packaged optics. It could eventually mean Nvidia replaces the 5,000 copper cables, two miles worth, inside its rack-scale systems like Vera Rubin, with tiny glass fibers made by Corning, something that, until now, has never been accomplished at scale. Co-packaged optics would vastly reduce the energy needs of an AI data center, because glass is far more energy efficient than copper. CNBC's Katie Tarasov explains what this deal could m...
- Title
- Spirit Airlines Collapsed — Here's What Happens Next
- Date posted
- 5 days ago
- Description
- Budget carrier Spirit Airlines shut down after years of struggles.The carrier’s collapse stranded tens of thousands of customers. It will now begin the monthslong process of dismantling the company. CNBC's Leslie Josephs explains what happens next.
Reporter: Leslie Josephs
Edited by: Erin Black
Senior Director of Video: Jeniece Pettitt
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- Title
- Why Ford Is Making A $5 Billion Bet On EVs
- Date posted
- 5 days ago
- Description
- Despite a massive slowdown in EV adoption, Ford Motor is continuing to move forward with its next generation of EVs. Ford's continued confidence, albeit at lower and slower rate than it previously projected, comes from its "Universal Electric Vehicle," or UEV platform, which the company has developed from a clean-sheet design. Ford's goal for UEV is to be profitable and cost-competitive with global EV leaders from China and Tesla. The UEV is expected to be critical to Ford transforming its Model e EV unit from billions of dollars in annual losses to breakeven by 2029. The company has said its future EVs will be profitable within a year of launching. The first planned product based on the UEV is a roughly $30,000 midsize pickup truck for the U.S. market next year, followed by a family of vehicles underpinned by the platform.
Produced by: Juhohn Lee
Reporting by: Michael Wayland
Camera by: Andrew Evers
Edited by: Natalie Rice
Senior Director of Video:...
- Title
- Which Chinese Carmaker Might Be First To Win In The U.S.
- Date posted
- 6 days ago
- Description
- Many US political leaders on both sides of the aisle have been scrambling to keep Chinese cars out of the United States. But some Chinese companies have already found a foothold in the US. One automaker, Zhejiang Geely Holding, often called simply Geely, has investments in Volvo, Polestar and British sports car maker Lotus. Volvo already owns a factory in South Carolina, which is currently underutilized, according to analysts who spoke with CNBC. All three brands also have a dealership network in the United States. Volvo’s CEO recently said he would be open to making Chinese branded cars in the Volvo factory if the company can navigate currently strict US laws. Geely leaders have expressed a desire to bring Chinese brands here. If it is able, it would be considerably ahead of much of its competition.
Produced by: Robert Ferris
Editing: Darren Geeter
Animations: Jason Reginato, Emily Parl
Senior Director of Video: Lindsey Jacobson
Additional Footag...
- Title
- Why GLP-1s Are Helping The Hair Care Industry
- Date posted
- 7 days ago
- Description
- Millions of Americans are taking GLP-1s and some of their side effects are creating new opportunities for the beauty industry. Hair loss is one of the most common reactions. Now, hair care companies like Nutrafol, Redken and KeraFactor are seeing a boost from shoppers on GLP-1s who are looking to support hair growth. CNBC’s Laya Neelakandan has the details.
Produced and Shot by: Natalie Rice
Reporting by: Laya Neelakandan
Edited by: Andrea Miller
Animation: Jason Reginato
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images, Nutrafol, KeraFactor
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Wa...
- Title
- The Musk Vs. OpenAI Trial Is Underway — Here's Where Things Stand
- Date posted
- 8 days ago
- Description
- One week into the Musk vs. OpenAI trial, the central question is whether Sam Altman betrayed the company's founding promise to benefit humanity by turning it into an $800 billion for-profit giant. Musk claims they "stole a charity." OpenAI says he's using the courts to attack a rival while building his own competing AI company. With Altman, Satya Nadella and Greg Brockman still to testify, the outcome could threaten OpenAI's highly anticipated IPO. CNBC's Kate Rooney recaps the first week.
Correction:
1:30 The video incorrectly shows Sergey Brin instead of Larry Page.
Reporter: Kate Rooney
Produced by: Jeffrey Kopp
Edited by: Erin Black, Andrew Evers
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- Title
- What Jay Powell's Final Meeting As Fed Chair Means For Kevin Warsh
- Date posted
- 9 days ago
- Description
- Jerome Powell delivered his final press conference as Chair of the Federal Reserve Board of Governors in April 2026. During the meeting, Powell expressed his intent to remain on the board. While keeping interest rates steady, the committee had a notably high number of dissents, foreshadowing divides among the nation’s top economic policymakers as Kevin Warsh returns to Washington with plans for regime change. CNBC’s Jeff Cox reports.
Reporter: Jeff Cox
Produced and Edited by: Carlos Waters
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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- Title
- Why Empty Office Buildings Are Costing Mid-Sized Cities Like Portland Millions
- Date posted
- 9 days ago
- Description
- After five years of unprecedented pain the U.S. office market is showing new signs of life. But for mid-sized cities like Portland the story is a little different. Empty store fronts, vacant office buildings, and a struggling downtown isn't just an eye sore, it's having a real impact on the city's bottom line. Now, the city has plans to address the vacancies. Diana Olick reports.
Reporter: Diana Olick
Produced by: Devan Burris
Edited by: Darren Geeter and Andrea Miller
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty
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- Title
- Greg Abel Will Take The Stage From Warren Buffett At Berkshire Meeting
- Date posted
- 10 days ago
- Description
- Investors will be closely watching this year’s Berkshire Hathaway Annual Shareholders Meeting on Saturday as Greg Abel takes center stage as the company’s new leader. Abel, who took the baton from Warren Buffett in January, will host the annual gathering for the first time as CEO. The Oracle of Omaha will still be at the event but it’s Abel’s turn to shine. CNBC's Yun Li reports on what investors are expecting from this year’s meeting and how the firm may shape up in the post-Buffett era.
Reporter: Yun Li
Produced, Shot and Edited by: Kaan Oguz
Managing Producer: Anuz Thapa
Production Support: CJ Haddad
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images
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- Title
- Glyphosate: The Chemical Putting Pressure On RFK Jr.
- Date posted
- 11 days ago
- Description
- The Supreme Court will hear arguments in a case centering around glyphosate, an herbicide widely used by American farmers. The primary domestic supplier of Roundup is Monsanto, a subsidiary of Germany's Bayer AG. There is some evidence that the chemical may cause cancer. But regulators in the U.S. and abroad have not limited the use of glyphosate. Researchers have found that 81% of Americans have recently been exposed to the chemical. President Trump's call to shore up the domestic supply drove a wedge between the White House and the health-conscious "MAHA" movement, spearheaded by HHS Secretary Robert F. Kennedy Jr. CNBC's Garrett Downs reports on how the fight over this chemical could shape the agriculture industry and the midterm election season.
Reporter: Garrett Downs
Produced and Edited by: Carlos Waters
Animation: Jason Reginato
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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- Title
- Meta's more sophisticated AI model Muse Spark is here, with 'contemplating' mode
- Date posted
- 11 days ago
- Description
- Meta has quietly rolled out the most sophisticated version of its Muse Spark AI model, which deploys multiple agents to research and synthesize a consolidated answer. CNBC's Julia Boorstin has more.
- Title
- How Kalshi And Polymarket Are Trying Copy The Crypto Playbook
- Date posted
- 13 days ago
- Description
- Kalshi is joining Polymarket in introducing trading for perpetual futures, known as “perps,” according to reporting by The Information. This type of derivative trading uses long-term contracts without a specific end date and have long been popular with crypto investors but could soon become more mainstream. CNBC’s Tanaya Macheel breaks down what the implications of these announcements could mean in the long term.
Produced by: Ryan Baker and Charlotte Morabito
Edited by: Darren Geeter
Reporter: Tanaya Macheel
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images
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- Title
- Why Investors Are Bullish On Neoclouds
- Date posted
- 14 days ago
- Description
- Investors are bullish on the emerging crop of companies known as neoclouds, which focus on AI-dedicated computing infrastructure, even as industry insiders warn it will take longer for these ventures to become profitable than markets currently expect. CNBC’s Tobias Burns reports on the enthusiasm for neoclouds and the concerns surrounding them.
Reporter: Tobias Burns
Produced by: Jeff Huang
Shot and Edited by: Kaan Oguz
Production Support: CJ Haddad
Managing Producer: Anuz Thapa
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images
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- Title
- We Chatted With xAI's Grok Chatbot While Driving A Tesla In NYC — Here's What Happened
- Date posted
- 14 days ago
- Description
- Tesla began rolling out xAI's Grok AI chatbot in its cars in July 2025. It's still in beta mode. Tesla is not the only automaker adding AI assistants to vehicles. Volvo, Rivian, Mercedes, BMW and others are all integrating AI into their cars even though the tech is still in its infancy. CNBC's Rob Ferris takes a ride with attorney and Tesla Model Y owner Mike Nelson in New York City to see how he uses Grok and to find out how it integrates into Tesla's Full Self-Driving (Supervised).
Reporting by Robert Ferris, Lora Kolodny
Camera and Editing by Erin Black
Senior Director of Video Jeniece Pettitt
Additional Camera Macklin Fishman, Darren Geeter
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- Title
- Why The Trump Administration May Bail Out Spirit Airlines
- Date posted
- 15 days ago
- Description
- The Trump administration is in advanced talks to give Spirit Airlines a $500 million rescue package as the iconic discount carrier faces the threat of liquidation. The bailout could be a political risk for President Trump, who has overseen numerous government interventions in the private sector in his second term, including U.S. Steel, Intel and USA Rare Earth. CNBC’s Leslie Josephs breaks down why the government may finance the airline and why the move could be controversial.
Reporter: Leslie Josephs
Produced by: Macklin Fishman
Edited by: Andrea Miller
Animation: Jason Reginato
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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- Title
- Why Dating Is So Expensive In The U.S.
- Date posted
- 15 days ago
- Description
- For Gen Z and millennials, dating is becoming more expensive and less frequent. Surveys show many young singles are cutting back on outings as costs for meals, drinks and app subscriptions climb. Dating apps’ freemium models add another layer of expense, while the abundance of options can overwhelm users. Experts say this dynamic is leading to fewer meaningful connections and more cautious behavior among daters.
0:00 Introduction
01:35 Dating as a financial luxury
04:14 Dating apps
06:00 Paying for apps
08:55 Going analog
Produced and Hosted by: Charlotte Morabito
Editing by Andrea Miller
Additional Reporting by: CJ Haddad, Isabel Iino
Animation: Jason Reginato, Emily Park
Camera by: Kaan Oguz
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images
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- Title
- Elon Musk And Sam Altman Go To Court — Everything You Need To Know
- Date posted
- 16 days ago
- Description
- Elon Musk’s high-profile lawsuit against OpenAI, the company’s CEO Sam Altman and its President Greg Brockman kicks off with jury selection in federal court in California on April 27th. Musk, who co-founded OpenAI in 2015 alongside Altman and Brockman, alleges he was deceived into donating roughly $38 million to the startup under the promise that it would remain a nonprofit. The two sides have been in a heated standoff since Musk filed the suit in 2024. CNBC's Ashley Capoot will be in the courtroom for the trail and explains what to expect next.
Reporting by: Ashley Capoot
Produced by: Nathanial Lee
Editing by: Darren Geeter
Camera by: Ryan Baker
Senior Director of Video: Jeniece Pettitt
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- Title
- How AI Is Transforming How Movies Are Made
- Date posted
- 16 days ago
- Description
- As Hollywood bleeds jobs and productions flee Los Angeles, a new hybrid studio called Innovative Dreams is betting AI can reverse the tide. Backed by Amazon Web Services and AI company Luma, the company combines the LED backdrops of virtual production with AI tools across the entire pipeline, preserving actor performances and traditional filmmaking techniques while dramatically cutting costs and timelines. The first project to use the technology, The Old Stories: Moses, a three-part series starring Ben Kingsley, shot over 40 locations in a single week on an LA soundstage, a job that would have taken a traditional production over a month. But as AI reshapes filmmaking, questions remain about whether it will create jobs, or quietly eliminate them. CNBC's Julia Boorstin explores whether this new wave of AI-powered production could become a defining force in the future of Hollywood.
Chapters:
0:00 Introduction
2:41 Chapter 1 - Lights, camera, AI
4:42 Chapter ...
- Title
- What The Trump Administration's Cannabis Reclassification Means For The Drug
- Date posted
- 17 days ago
- Description
- CNBC's Brandon Gomez reports on the Trump administration's move to reclassify cannabis as a Schedule III drug. The change doesn't legalize the drug at the federal level but it could significantly expand scientific research in the drug's medical uses.
Reported by: Brandon Gomez
Edited by: Lauren Hans, Andrea Miller
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images
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- Title
- How Kevin Warsh Wants To Change The Fed
- Date posted
- 17 days ago
- Description
- Kevin Warsh is President Trump’s nominee to lead the Federal Reserve. The veteran economic policymaker and investor appeared before a key Senate committee in April. Between pointed questions and praise, Warsh outlined his vision for the future of the U.S. central bank. CNBC’s Matt Peterson reports.
Reporter: Matt Peterson
Produced and Edited by: Carlos Waters
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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- Title
- Why BMW Is Still Investing In Big Sedans
- Date posted
- 18 days ago
- Description
- BMW debuted its refreshed version of the 7 Series sedan, the brand's full size flagship vehicle in April. It's the most extensive update BMW has undertaken. The company's North American boss said it won't give up on sedans, even though many other luxury and premium automakers have. SUV’s now outsell sedans by a pretty wide margin–especially in the full-size category. In addition, BMW’s X7 SUV is made in South Carolina, while it’s 7-Series is imported from Germany. That puts tariff pressure on it. BMW’s North America head Sebastian Mackensen says sedans still matter to the brand and the 7-Series still represents "the pinnacle of what we produce".
Reporting by: Robert Ferris
Editing: Darren Geeter
Camera: Natalie Rice, Macklin Fishman
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images, BMW
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- Title
- Why the American EV dream is unraveling
- Date posted
- 18 days ago
- Description
- Automakers, battery makers and suppliers directed hundreds of billions of dollars into electric vehicle investments across the U.S. in recent years, and almost half of that had been planned for the South.
But companies have now canceled EV plans and some have faced write-downs.
- Title
- Who Is John Ternus, Apple's New CEO?
- Date posted
- 19 days ago
- Description
- John Ternus will become Apple's eighth CEO in September, continuing a tradition of internal promotion at the iPhone maker. Industry experts have long speculated that the 50-year-old Ternus would become Cook's eventual successor. Over the last 25 years at Apple, Ternus has become a key architect of the tech giant's robust product pipeline, managing hardware engineering for iPad, AirPods and recent iPhone models. He has also played a significant role in Apple's Silicon chip program as it transitions away from Intel. When Ternus takes the reins this September, he faces a significant obstacle: revamping the company's struggling artificial intelligence strategy. CNBC's MacKenzie Sigalos has the story.
Reporter MacKenzie Sigalos
Producer by Drew Troast
Edited by Erin Black
Senior Director of Video Jeniece Pettitt
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...
- Title
- Strait Of Hormuz Crisis May Drive Up Christmas Shopping Costs
- Date posted
- 19 days ago
- Description
- Whether U.S. and Iranian officials can negotiate the opening of the Strait of Hormuz this week is being closely watched not only by global investors but also by the Chinese town that brings you Christmas. Yiwu is known as China's Christmas capital and is home to hundreds of factories producing artificial trees, tinsel, ornaments and other decorations for the world. CNBC's Eunice Yoon reports.
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- Title
- How Companies Like Walmart And Target Could Get Back Billions In Tariffs Refunds
- Date posted
- 20 days ago
- Description
- U.S. importers could be due more than $160 billion in tariff refunds after the U.S. Supreme Court ruled the White House’s emergency tariff authority was unconstitutional in February. Some of the biggest winners are American retailers who have faced billions of dollars of added costs from foreign imports over the past year. CNBC's Tobias Burns explains why there are still outstanding questions about how the refund process will work.
Produced and Edited by: Ryan Baker
Shot by: Charlotte Morabito
Reporter: Tobias Burns
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images
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- Title
- Lowe's bets on kids, creators and Gen Z as Americans delay homebuying
- Date posted
- 20 days ago
- Description
- Lowe’s sales have been in a slump since its pandemic highs, but the home improvement retailer is hoping to tap into new generations as part of the solution.
CNBC’s Melissa Repko breaks down Lowe’s latest retail initiatives.
- Title
- How Fed Chair Nominee Kevin Warsh Made His Fortune
- Date posted
- 21 days ago
- Description
- Kevin Warsh, if confirmed, may be the wealthiest Federal Reserve Chairmen in U.S. history. His financial disclosures indicate holdings of over $135 million. The paperwork indicates stakes in emerging companies like Polymarket and SpaceX, governance roles at companies like Coupang and UPS, alongside vast investments in funds tied to Warsh's time working with Stanley Druckenmiller. CNBC’s Matt Peterson explains how his experiences could inform forthcoming Fed decisions.
Reporter: Matt Peterson
Produced and Edited by: Carlos Waters
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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- Title
- How Europe’s Jet Fuel Crisis Threatens Summer Travel Plans
- Date posted
- 21 days ago
- Description
- The International Energy Agency on Thursday warned that the Middle East crisis is hurting Europe’s airline industry, which is on the brink of running out of jet fuel. As Europe heads into its peak travel season, a continued blockade of the Strait of Hormuz could lead to hundreds of flight cuts, disrupting travel plans. CNBC’s Leslie Josephs reports on how the industry is weathering the jet fuel shortage and what it means for air travelers.
Produced and edited by: Kaan Oguz
Additional Editing by: Christian Nunley
Production Support: CJ Haddad
Reporting by: Leslie Josephs
Managing Producer: Anuz Thapa
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images
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About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNB...
- Title
- How Nvidia Left Gamers Broken Hearted In The Era Of AI
- Date posted
- 22 days ago
- Description
- For its first 30 years, Nvidia wasn't a household name unless you were a gamer. Now, some of its original fan base feel left behind now that AI has made the chipmaker into the world's most valuable company. Nvidia popularized the graphics processing units, or GPUs, that make the best video game play possible and gamers saved Nvidia from near bankruptcy when it bought the company’s first GPU in 1999. Twenty seven years later, 2026 may be the first year Nvidia doesn’t release a new GeForce gaming GPU - and a new AI-powered rendering software called DLS55 caused a major backlash among gamers when CEO Jensen Huang unveiled it at GTC in March. With more than 91% of revenue coming from data center chips, and a global memory shortage, it’s no surprise that Nvidia has prioritized the highly profitable Blackwell and Rubin GPUs over its GeForce RTX line - although Nvidia tells CNBC that gamers remain "hugely important.”
Produced by: Katie Tarasov
Edited by: Darren Geet...
- Title
- What The U.S. Blockade Of Iranian Ports Means for Iran
- Date posted
- 23 days ago
- Description
- The U.S. blockade on Iranian ports is President Trump’s latest attempt to pressure Iran to reach a deal to end the war. Yet Iran is unlikely to be the only country feeling the economic pain. CNBC’s Garrett Downs breaks down what the move could mean for Asia, U.S. consumers and the future of the conflict.
Reporter: Garrett Downs
Produced and Edited by: Macklin Fishman
Animation: Emily Park
Senior Managing Producer: Shawn Baldwin
Additional Footage: DVIDS, Getty Images
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- Title
- AI Demand Is Inflated And Only Anthropic Is Being Realistic
- Date posted
- 23 days ago
- Description
- The main demand signal for artificial intelligence looks explosive on paper, but it may be significantly overstated. Token consumption, the basic unit of AI usage, is becoming a distorted metric. Companies like Shopify and Meta have created internal "tokenmaxxing" leaderboards that track how many tokens employees use, and Nvidia CEO Jensen Huang said engineers should be spending half their salary on tokens. But token demand is what the entire AI investment cycle is built on, and that demand number may not be real. CNBC's Deirdre Bosa shares her perscpective on why Anthropic, by pricing its tools for that reality, might be the best positioned AI company if a correction comes.
Anchor and Columnist: Deirdre Bosa
Produced by: Jasmine Wu
Additional Production: Drew Troast
Edited by: Matt Soto
Animation: Emily Park
Senior Director of Video: Jeniece Pettitt
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- Title
- How AI Is Helping Grocery Shoppers Save Money
- Date posted
- 23 days ago
- Description
- Grocery stores like Kroger are using AI to help find value for perishable food that would otherwise end up in the trash. The data being generated by Flashfood and companies like it are giving retailers insights into consumer behaviors like showing what products will sell, at what price and at what point they are in their shelf life. CNBC’s Brandon Gomez looks into this growing technology.
Produced, Shot and Edited by: Natalie Rice
Reporting by: Brandon Gomez
Animation: Jason Reginato, Christina Locopo
Senior Director of Video: Lindsey Jacobson
Additional Footage: Flashfood, Getty Images
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About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
- Title
- ‘Affordable’ Sedans Are Luring Buyers…Including Young Ones
- Date posted
- 24 days ago
- Description
- SUVs and pickups have really taken over the US car market. But with average vehicle prices so high, some automakers are still selling healthy numbers of sedans and other low-roofed passenger cars. Kia, Toyota, and Volkswagen, among others have kept sedans in the market, and EVs like the Tesla Model 3 are popular. Detroit automakers Ford and GM have hinted they might want back in.
Reporting by: Robert Ferris
Editing and Camera: Darren Geeter
Additional Camera: Natalie Rice
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Kia, Toyota, Volkswagen
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About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusiv...
- Title
- What Anthropic’s Mythos Means For Crypto Security
- Date posted
- 25 days ago
- Description
- Artificial intelligence is reshaping cybersecurity across the crypto industry. While Bitcoin itself is considered resilient, the platforms that connect users to their assets may be more vulnerable. AI can scan complex software systems quickly, uncovering hidden flaws and enabling faster attacks. This shift is forcing crypto companies to rethink how they protect their infrastructure.
Chapters:
0:00 Introduction
0:40 Anthropic's Mythos model
3:35 Where crypto is most exposed
4:59 Solutions?
Produced, shot and edited by: Charlotte Morabito
Additional Editing by: Andrea Miller
Additional Reporting by: Tanaya Macheel
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images
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About CNBC: From 'Wall Street' to 'Main Street' to award winning original docume...
- Title
- Why Walmart’s Massive Private Label Rebrand Is Happening Now
- Date posted
- 25 days ago
- Description
- America’s largest grocer, Walmart, is giving its biggest private label brand, Great Value, a refresh after more than a decade. While it has an 87% household penetration rate, players like Aldi and Amazon are catching up. CNBC's retail reporter Melissa Repko has more.
Produced, Shot and Edited by: Ryan Baker
Reporter: Melissa Repko
Production Support: Natalie Rice
Animation : Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: Walmart, Getty Images
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About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use A...
- Title
- How The Iran War Is Hurting California’s Struggling Oil Market
- Date posted
- 26 days ago
- Description
- Global energy prices are rising as traffic through the Strait of Hormuz remains more than 90% below pre-war levels. While the U.S. remains insulated to a certain extent, domestic prices are also moving higher – especially in California. Almost 75% of California's crude oil is imported from abroad according to the California Energy Commission. Pippa Stevens breaks down what the Iran war means for California's energy economy.
Produced and Additional Editing by: Devan Burris
Reporter: Pippa Stevens
Edited by: Andrea Miller
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty
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About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
- Title
- How steel tycoon Andrew Carnegie redefined wealth — by giving it away
- Date posted
- 27 days ago
- Description
- Dame Louise Richardson, president of the Carnegie Corporation of New York, discusses how Andrew Carnegie’s legacy continues to influence education, democracy, and opportunity in America today.
- Title
- How Kodak’s CEO Plans To Keep The Business Alive After Over 100 Years
- Date posted
- 28 days ago
- Description
- Eastman Kodak’s CEO, Jim Continenza, says he's working to remedy the health of the company’s once debt-laden financials. The more than 100-year-old company has found success in Hollywood where film has seen a resurgence in recent years. Watch the video to learn about Kodak’s attempt at a turnaround.
Produced, Shot, and Edited by: Ryan Baker
Reporter: Laya Neelakandan
Animation by: Jason Reginato
Managing Producer: Beatriz Bajuelos
Additional Footage: Eastman Kodak, Getty Images
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About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How ...
- Title
- Inside The U.S. Navy’s $2.3 Billion Retail Business To Aid Military Servicemembers
- Date posted
- 29 days ago
- Description
- The Navy Exchange, which is owned by the U.S. government, has long provided discounted, tax free goods to military members and their families. The profits all go back to helping to improve welfare programs for those enrolled in the Navy, but, in recent years, sales have declined and is now in the process of renovating its stores with planned investments of around $100 million across its fleet of stores to better compete with major e-commerce players.
Produced and Shot by: Ryan Baker
Edited by: Darren Geeter
Additional Camera by: Magdalena Petrova
Reporter: Gabrielle Fonrouge
Animation by: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Nexcom
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About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality...
- Title
- How Trump’s Iran War Is Threatening Dubai’s Reputation As A Safe Haven
- Date posted
- 1 month ago
- Description
- From aviation to logistics, the U.S.-Iran war is threatening Dubai’s economic sectors beyond just oil. Even with a fragile ceasefire in place, the conflict is undermining the city’s reputation as a safe haven and threatening its recent economic rise. CNBC’s Emma Graham and Dan Murphy break down how the war could impact the United Arab Emirates.
Reporters: Emma Graham, Dan Murphy
Produced and Edited by: Macklin Fishman
Camera: Michael Awad
Animation: Emily Park, Jason Reginato
Senior Managing Producer: Shawn Baldwin
Additional Footage: Associated Press, Getty Images
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W...
- Title
- Why Chrysler Says There Is A Minivan 'Resurgence'
- Date posted
- 1 month ago
- Description
- The minivan has ticked back up in sales in recent years, and is a surprisingly significant share of sales for those still in the segment--Honda, Toyota, Kia, and Chrysler. The Pacifica minivan is the only model line Chrysler sells–something that has led industry watchers to fear the legendary American brand is on its last legs. Chrysler brand CEO Matt McAlear, who also runs Dodge, says more plans will be revealed at parent Stellantis's investor day on May 21. In the meantime, the minivan is faring rather well, he said. Affordability is a growing concern for many buyers, and a minivan’s average transaction price is about $20,000 dollars less than that of a large SUV in the US. That is a great value for a buyer that needs a spacious vehicle for ferrying passengers or even cargo, say analysts.
Reporting by: Robert Ferris
Editing and Camera: Darren Geeter
Additional Camera: Natalie Rice
Senior Director of Video: Jeniece Pettit
Additional Footage: Ge...
- Title
- Why Meta's New AI Model Is Such A Big Deal
- Date posted
- 1 month ago
- Description
- Meta has launched Muse Spark, its most powerful AI model yet and the first major product from Chief AI Officer Alexandr Wang's newly formed Meta Superintelligence Lab. The release comes as the company ramps capital expenditures to as much as $135 billion this year, nearly double last year's spend, raising the stakes for every product that emerges from Wang's lab. Unlike Meta's previous open-source Llama models, Muse Spark will be proprietary, with plans to eventually offer paid API access, opening a potential new revenue stream. Meta says larger, more capable models are already in development and that Muse Spark is just the foundation on the road to what Zuckerberg and Wang call "personal superintelligence." CNBC’s Julia Boorstin explores why this launch is such a big deal for Meta.
Reporter: Julia Boorstin
Produced by: Stephen Desaulniers
Edited by: Andrew Evers
Senior Director of Video: Jeniece Pettitt
Additional Footage: Getty Images, Meta
- Title
- Millions Of Americans Are Losing Weight With GLP-1s. Here’s How That’s Changing Retail.
- Date posted
- 1 month ago
- Description
- Tens of millions of Americans are taking GLP-1 drugs, which cause rapid weight loss. Now, clothing retailers are expecting a sales boost as many users are changing sizes and want to show off their progress. Here’s how companies are adapting to expected tailwinds and what they could do to meet demand. CNBC’s Melissa Repko has the story.
Produced and Edited by: Natalie Rice
Reporting by: Melissa Repko
Animation: Jason Reginato, Christina Locopo, Emily Park
Supervising Producer: Jessica Leibowitz
Managing Producer: Juhohn Lee
Additional Footage: Getty Images, Novo Nordisk, Stitch Fix
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About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. <...
- Title
- Why AI Chips Made In The U.S. Are Being Sent To Taiwan — Creating A Major Bottleneck
- Date posted
- 1 month ago
- Description
- There's a new bottleneck in the AI chipmaking process that happens almost entirely in Asia right now: advanced packaging. It connects smaller chips together into a larger chip like a GPU, so it can communicate with data centers and more. As Nvidia books the majority of capacity, TSMC prepares to break ground on its first U.S. packaging plants, and Elon Musk taps Intel for ambitious custom chip plans in Texas. CNBC got an exclusive interview with TSMC and toured an Intel packaging plant in Arizona to find out exactly how advanced packaging works and why capacity is ramping up fast.
Chapters:
00:00 - Introduction
2:25 - Rise of advanced packaging
5:57 - From 2D to 3D
10:39 - U.S. packaging capacity
Produced and Shot by: Katie Tarasov
Edited by: Evan Lee Miller
Camera by: Marc Ganley, Tony Puyol
Senior Director of Video: Jeniece Pettitt
Animation: Jason Reginato, Emily Park
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