WSJ Digital Network
Spain: Most Migrants Who Poured in Have Left: What You Need to Know
- Title
- Spain: Most Migrants Who Poured in Have Left: What You Need to Know
- Runtime
- 2:33
- Date posted
- 2 days ago
- Description
- WSJ’s Roberto Ferdman explains what sparked the influx of migrants entering Ceuta, Spain, and what lies ahead for border policy.
- Title
- Iran's Workhorse Missile Is Becoming More Dangerous for U.S. Troops | WSJ Equipped
- Runtime
- 4:04
- Date posted
- 2 days ago
- Description
- Iran’s Kheibar Shekan is a medium-range ballistic missile that can fly 900 miles, meaning it can threaten the entire Middle East—and beyond.
The Kheibar Shekan has become the workhorse of Iran’s missile arsenal during the war with the United States. Now, U.S. officials say Iran’s attacks are growing more and more complex, and that’s making the missile even more dangerous for American troops.
WSJ explains why it’s creating problems for Iran’s adversaries.
Chapters:
0:00 Iran’s main ballistic missile
0:27 What is the Kheibar Shekan?
1:26 How Iran is using the missile
2:10 Iran's weapons
3:29 Trump’s attempt to eliminate the missile program
Equipped
Equipped examines military innovation and tactics emerging around the world, breaking down the tech behind the weaponry and its potential impact.
#Trump #Iran #WSJ
- Title
- Why Gasoline Prices Haven’t Dropped as Much as Oil
- Runtime
- 2:09
- Date posted
- 3 days ago
- Description
- Oil refiners are the best-performing energy stocks this year. WSJ’s Jinjoo Lee explains why.
#Oil #Iran #WSJ
- Title
- The Most Sought-After Job in NYC Is Cleaning the Subway
- Runtime
- 1:12
- Date posted
- 3 days ago
- Description
- New York City's most desirable job might not be on Wall Street or Broadway, but underground, cleaning the subway. Despite its near-minimum wage, many find themselves waiting years for the chance to snag a gig.
#NewYork #Subway #WSJ
- Title
- The Two Chokepoints Disrupting the World’s Oil Supply
- Runtime
- 2:42
- Date posted
- 3 days ago
- Description
- Beyond the Strait of Hormuz, two major maritime chokepoints are under pressure and it’s shaking up global oil supply. WSJ’s Rebecca Feng details the two other major shipping routes that are being hit by conflict.
#Oil #Iran #WSJ
- Title
- Three Key Takeaways From Fed’s Decision to Hold Rates Steady
- Runtime
- 2:05
- Date posted
- 4 days ago
- Description
- The Federal Reserve left interest rates unchanged but three bank presidents dissented in favor of an increase. WSJ’s Nick Timiraos lays out his three takeaways from Chairman Kevin Warsh’s second policy meeting.
- Title
- Why These Three Letters Are on Billions of Zippers | WSJ The Economics Of
- Runtime
- 6:47
- Date posted
- 5 days ago
- Description
- YKK zippers are everywhere, from jeans and jackets to NASA spacesuits. The Japanese company manufactures and sells billions of zippers each year and built its market position through obsessive control over manufacturing, product quality and globalization. But as it expands around the world, it also draws legal scrutiny and faces the challenge of finding what's next
WSJ travels to Japan to figure out how a small component helps a business grow into a global fastener empire.
Chapters:
0:00 YKK’s dominance
1:00 The business model
4:07 The main customer
5:33 The challenges
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#YKK #Business #WSJ
- Title
- The $140M Real Estate Company That Trapped Thousands of Investors | WSJ
- Runtime
- 23:20
- Date posted
- 6 days ago
- Description
- Remy and Jean-Marc Jacobson said they wanted to revolutionize the real estate industry when they launched their crypto company, RealToken, in 2019. This July, they announced that they will be liquidating the company’s $140 million portfolio.
The company bought over 700 properties across the United States using limited liability companies and sold shares – or tokens – in those companies exclusively to foreign investors across the blockchain. Thousands of investors across the world now have their money stuck in these tokens with little to no recourse.
Issues with RealToken’s properties in Detroit – which makes up 75 percent of its U.S. portfolio – first came to light when the City of Detroit sued the company and the Jacobsons in July of 2025, alleging that they violated local housing regulations.
The city’s complaint included exhibits showing the dilapidated conditions of the homes – standing sewage in basements, black mold on wall...
- Title
- Unreleased Footage Reveals Senator Graham's Push for Iran War
- Runtime
- 1:35
- Date posted
- 8 days ago
- Description
- WSJ’s Josh Dawsey reviewed the documentary footage, filmed prior to Sen. Lindsey Graham's death in July. Here is what he learned.
#LindseyGraham #Trump #WSJ
- Title
- Maine Democrats Pick Troy Jackson to Replace Graham Platner
- Runtime
- 2:32
- Date posted
- 9 days ago
- Description
- Troy Jackson, a former Maine lawmaker, will challenge Susan Collins in the Senate race in November. WSJ’s Ken Thomas reports from the special nominating convention.
- Title
- How We Tracked Over $780M in Donations to Trump-Linked Groups
- Runtime
- 2:51
- Date posted
- 9 days ago
- Description
- President Trump and his allies have built a network of groups financed by wealthy donors and businesses that are advancing his priorities with little public disclosure. WSJ’s Marianne LeVine explains how the Journal tracked the vast network of donations.
#Trump #Politics #WSJ
- Title
- Should Investors Be Worried About Google?
- Runtime
- 2:25
- Date posted
- 10 days ago
- Description
- Investors are worried about Google's rampant AI spending. But WSJ's Asa Fitch breaks down why the company's prospects are still solid.
#Google #AI #WSJ
- Title
- How Ukraine Is Stopping 90% of Russia's Drones (Exclusive) | WSJ
- Runtime
- 12:14
- Date posted
- 10 days ago
- Description
- As Russia launches its largest aerial attacks of the war, overwhelming Ukrainian defenses with thousands of one-way attack drones and hundreds of advanced missiles, clearing the sky has become a key priority.
Four years into the war, Ukraine has developed its expertise in dealing with waves of Shahed-type drones, using machine guns, helicopters and electronic warfare to destroy them. Now, as Kyiv appeals to allies for Patriot interceptors to shoot down missiles, it’s leaning on cheap drones to defend cities from drone swarms.
WSJ got exclusive access to film the teams of pilots and navigators in the Lasar’s Group of the National Guard of Ukraine who are pivoting from attacks on Russian heavy equipment to hunting their drones.
Chapters:
0:00 Ukraine’s Lasar’s Group
1:36 Ukraine’s new interceptors for Russian drones
3:19 Prepping and deploying interceptors
5:51 The challenges
8:23 Watching a test flight
...
- Title
- How This 24-Year-Old AI Whiz Built a $20B Hedge Fund
- Runtime
- 1:07
- Date posted
- 11 days ago
- Description
- Twenty-four-year-old Leopold Aschenbrenner has gone viral for his AI-focused hedge fund, now worth over $20 billion.
The fund has attracted retail investors—and Wall Street's elite alike—and its stock picks have even amassed a cult-like following.
#AI #Investing #WSJ
- Title
- Saudi Arabia Reaches Historic Nuclear Deal With U.S. What's Next?
- Runtime
- 2:15
- Date posted
- 11 days ago
- Description
- WSJ's Stephen Kalin breaks down the deal between the U.S. and Saudi Arabia that allows the kingdom to develop its own civilian nuclear program.
#Nuclear #SaudiArabia #WSJ
- Title
- How to Create AI Dashboards to Monitor Almost Anything
- Runtime
- 2:10
- Date posted
- 12 days ago
- Description
- WSJ’s Nicole Nguyen shows viewers how she created a custom dashboard that tracks open water swimming conditions in San Francisco — with zero coding experience.
#AI #Vibecoding #WSJ
- Title
- The Plan to Fix New York's Penn Station
- Runtime
- 1:08
- Date posted
- 13 days ago
- Description
- Past efforts to fix Penn Station have broken the hearts of architects and politicians. Thanks to a new design and financing approach—and a real-estate developer in the White House—a plan is on track.
#PennStation #NewYork #WSJ
- Title
- How Canada's Geography Makes Its Wildfire Crisis Worse
- Runtime
- 2:34
- Date posted
- 13 days ago
- Description
- As hundreds of wildfires rage across Canada, WSJ’s Amanda Coletta explains how the country’s unique geography and worsening climate crisis leave the country in an increasingly volatile position.
- Title
- Who Is Andy Burnham? Why a Former Mayor Is Now Leading Britain | WSJ
- Runtime
- 5:21
- Date posted
- 14 days ago
- Description
- New U.K. Prime Minister Andy Burnham rose through the ranks of the Labour party to become Prime Minister without winning a single General Election. So how did he do it?
Chapters:
0:00 Britain’s new Prime Minister
0:35 Burnham’s background
2:56 Challenges ahead for Burnham
4:07 How Burnham got here
News Explainers
Some days the high-speed news cycle can bring more questions than answers. WSJ’s news explainers break down the day's biggest stories into bite-size pieces to help you make sense of the news.
#UK #PrimeMinister #WSJ
- Title
- Costco's Secret Weapon? Its Millionaire Employees
- Runtime
- 1:30
- Date posted
- 14 days ago
- Description
- Long-tenured workers are Costco’s secret weapon.
They are reliable and experienced, able to speed shoppers through a checkout line, and serve as mentors to newer workers, passing down the company’s unique culture, Costco executives say.
#Costco #Grocery #WSJ
- Title
- U.S. Emergency Oil Reserve Hits Lowest Levels Since 1983: Why It Matters
- Runtime
- 2:39
- Date posted
- 16 days ago
- Description
- Oil shocks from the war with Iran and the Russia-Ukraine conflict have left the U.S. Strategic Petroleum Reserve at its lowest level since 1983. WSJ’s David Uberti explains how we got here.
#Oil #Iran #WSJ
- Title
- Why NFL Stadiums Aren't Built for the World Cup | WSJ Pro Perfected
- Runtime
- 7:53
- Date posted
- 17 days ago
- Description
- As the 2026 FIFA World Cup comes to a close with the final between Spain and Argentina at New York New Jersey Stadium, WSJ asked an architect what actually makes a great soccer stadium. Small design details, like the sightline or the stadium’s roof, can affect both players’ performance on the field and fans’ experience in the stands.
Chapters:
0:00 North American World Cup stadiums
0:30 The problem
1:23 The pitch – Kansas City
2:23 The players – Dallas
3:19 The fans – Mexico City
5:25 The final at MetLife Stadium
6:34 What the ultimate stadium looks like
Pro Perfected
Experts in engineering and design break down a ubiquitous problem, examining how the world is built and what can make it better.
#FIFA #WorldCup #WSJ
- Title
- Why Microsoft's $80B Xbox Bet Backfired | WSJ What Went Wrong
- Runtime
- 6:19
- Date posted
- 18 days ago
- Description
- Microsoft’s Xbox bet on a subscription service called Game Pass after struggling to keep up in the console market. The company spent more than $80 billion to bring major franchises like “Call of Duty” and “Fallout” onto the platform. Now Xbox is laying off about 3,200 employees and divesting five game studios, with CEO Asha Sharma calling for a “reset” of the business.
WSJ explores what went wrong, and what the future holds for fan-favorite franchises.
Chapters:
0:00 Microsoft’s $80 billion Xbox bet
0:44 The rise of Game Pass
2:16 The pandemic boom
3:20 The fall
4:51 Xbox’s restructuring
What Went Wrong explores the challenging conditions and decisions that led to a company's downturn.
#Microsoft #Xbox #WSJ
- Title
- The Race to Commercialize the World’s Most Powerful Psychedelic | WSJ
- Runtime
- 15:10
- Date posted
- 20 days ago
- Description
- An obscure and extremely powerful psychedelic drug called 5-MeO-DMT, or BUFO, is drawing intense interest from the pharmaceutical industry, where biotech companies like AtaiBeckley and GH Research are racing to turn it into a commercially available treatment for severe mental health disorders, like depression, anxiety and PTSD.
WSJ took an inside look at how the psychedelic is being used at unregulated clinics in Mexico, and why companies are betting that it could soon turn into a billion dollar blockbuster drug.
Chapters:
0:00 The power of 5-MeO-DMT
1:31 Inside a treatment facility in Mexico
5:36 5-MeO-DMT uses and history
8:10 The psychedelic therapies market
10:46 The race to commercialize psychedelics
14:08 After the treatment in Mexico
WSJ Originals features in-depth reporting, investigations and on-the-ground journalism that uncovers the forces shaping business, politics and the world around us.
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- Title
- Cloud Storage Full? Three Ways to Free Up Space Right Now
- Runtime
- 2:59
- Date posted
- 20 days ago
- Description
- WSJ’s Nicole Nguyen shares three simple ways to beat “storage-flation" and stop paying that digital rent on your iCloud and Google Drive.
#Tech #Storage #WSJ
- Title
- Why Lindsey Graham Was So Important to President Trump
- Runtime
- 2:35
- Date posted
- 21 days ago
- Description
- Sen. Lindsey Graham, a foreign-policy hawk and President Trump’s close ally, died at his Washington home. WSJ’s Josh Dawsey explains why the senator was influential on Capitol Hill.
#Trump #Senate #WSJ
- Title
- Inside the Fading Art of Mahjong Tile Carving
- Runtime
- 1:27
- Date posted
- 21 days ago
- Description
- Mahjong is experiencing a widespread resurgence in the U.S., driving demand for the game to unprecedented heights. Halfway across the world, however, the painstaking craft of hand-carving mahjong tiles is quietly fading. Collectors praise hand-carved mahjong sets for their uniqueness and beauty. But the rise of cheaper mass-produced sets threatens the intricate craft.
In Hong Kong, where this artisanship is deeply rooted, the city's last remaining masters are trying to keep the dying tradition alive. WSJ explored how these sets that can go for $1,000 are handcrafted.
#Mahjong #Craftsmanship #WSJ
- Title
- Why Investors Are Worrying Over the AI Bond Boom
- Runtime
- 1:41
- Date posted
- 24 days ago
- Description
- Amazon became the latest company to launch a giant U.S. bond offering this week to invest in its artificial intelligence ambitions. WSJ’s Telis Demos explains what the AI boom’s move into the bond market means for investors.
#wsj #thewallstreetjournal #aibonds #aiinvesting
- Title
- Why Britain Sent Its Largest Aircraft Carrier to Hunt Russian Subs | WSJ
- Runtime
- 9:37
- Date posted
- 24 days ago
- Description
- HMS PRINCE OF WALES – Amid growing Russian threats in the Arctic, the U.K. Royal Navy has deployed its flagship aircraft carrier to deter Moscow’s incursions into strategic waterways.
As a sign of the tension in the area, in early July, a Russian plane flew close to the carrier and dropped a large number of sonar trackers in its path, before British F-35 jets scrambled to escort the plane away.
WSJ’s Sune Rasmussen goes on board the ship to understand how NATO is working to confront Russia in the High North.
Chapters:
0:00 Russia’s NATO threats in the High North
1:18 On the flight deck
2:19 Inside the threats to the region
5:39 Life on board the ship
7:16 Challenges defending the Arctic
WSJ Originals features in-depth reporting, investigations and on-the-ground journalism that uncovers the forces shaping business, politics and the world around us.
#Russia #NATO #WSJ
- Title
- Why Are Israeli Forces Destroying American Homes in Lebanon? | WSJ
- Runtime
- 7:55
- Date posted
- 25 days ago
- Description
- When Israeli forces occupied the town of Bint Jbeil in southern Lebanon, thousands of miles away in Michigan, Danielle Elzayat thought to check on her house.
Dearborn and neighboring Dearborn Heights are home to the largest Lebanese-American population in the U.S.; many families trace their roots back to Bint Jbeil, and, like Elzayat, still own property there.
It became a daily ritual: Danielle Elzayat would pore over satellite images circulated by neighbors and family to find the house her father built—until one day, there was only rubble.
WSJ analyzes satellite imagery and on-the-ground video to show how dozens of homes owned by Americans have been destroyed by Israel forces since April.
Chapters:
0:00 U.S. homes destroyed by Israel
0:58 Emigration from Bint Jbeil
2:42 IDF mission in Lebanon
5:10 Bint Jbeil the symbol
6:31 Ongoing destruction
WSJ video investigations use visual ev...
- Title
- How Graham Platner’s Maine Senate Bid Collapsed
- Runtime
- 2:58
- Date posted
- 25 days ago
- Description
- Graham Platner has suspended his campaign for Senate in Maine after he was accused of sexual assault, a claim he denies. WSJ’s Aaron Zitner explains how his controversial campaign fell apart, and what comes next for the key midterm election.
#wsj #thewallstreetjournal #grahamplatner #maine
- Title
- Trump Hails Successful NATO Summit: Here Are the Key Takeaways
- Runtime
- 2:53
- Date posted
- 25 days ago
- Description
- Divisions over Iran and Greenland threatened to overshadow the NATO Summit, but President Trump ultimately praised the meeting as a success. WSJ's Robbie Gramer reports from Ankara, Turkey.
- Title
- Graham Platner's Strategist Defended Him Prior to His Sexual Assault Allegations
- Runtime
- 2:25
- Date posted
- 26 days ago
- Description
- Graham Platner's rise happened entirely outside the Democratic Party's establishment, handpicked by a group of independent activists.
Before a woman Platner was romantically involved with publicly alleged that he sexually assaulted her, WSJ's Aaron Zitner reported on the strategy behind the activists' gamble on the Maine Democratic Senate nominee.
The sexual assault allegation, which Platner denied, has prompted top Senate Democrats and close allies to rescind their endorsements, cut off funding and call for him to drop out.
Sen. Bernie Sanders said on Tuesday that he had spoken with Platner and “in light of these very serious allegations, I have recommended that he step aside.”
#Maine #Midterms #WSJ
- Title
- Watch: Manhattan High-Rise Evacuated After Structural Columns Buckle
- Runtime
- 1:04
- Date posted
- 27 days ago
- Description
- New York City Mayor Zohran Mamdani said that a 38-story building in Midtown Manhattan and the surrounding area was evacuated after first responders found structural damage.
#NewYork #Manhattan #WSJ
- Title
- Why This Simple White Line Has Saved So Many Lives
- Runtime
- 1:27
- Date posted
- 27 days ago
- Description
- The lightbulb, the internet, and the iPhone lead the list of America’s greatest inventions. WSJ Columnist Ben Cohen has a new addition: the white line on the right side of the road.
#Inventions #Driving #WSJ
- Title
- Why Americans Pay $170K for This British SUV | WSJ Coveted
- Runtime
- 10:55
- Date posted
- 27 days ago
- Description
- Ever since Jaguar Land Rover ceased production of the classic Land Rover Defender, fans have been snapping up discontinued models and breathing new life into them. Now, the value of old Land Rovers is rocketing as a new generation of car enthusiasts falls in love with this simple off-roader.
WSJ explains why the classic “British Jeep” has surged in popularity, and why they can sell for up to $170,000 in the U.S.
Chapters:
0:00 The Land Rover’s abilities
1:56 What makes this off-roader so quirky
3:18 The two-way relationship
4:32 How the Land Rover was born
6:01 Jaguar Land Rover ends production
7:40 An icon reborn
8:57 Why the U.S. market is different
WSJ's Coveted highlights the precision and process behind expertly-crafted cult favorites — from the pencils beloved by Disney animators to the sushi knives breaking thousands of years of Japanese tradition. These stories show how the smallest everyd...
- Title
- Belgium Shatters Team USA's World Cup Dream
- Runtime
- 1:35
- Date posted
- 27 days ago
- Description
- Belgium’s emphatic 4-1 victory ended the U.S. team's World Cup after a match overshadowed by President Trump’s intervention over striker Folarin Balogun’s red card. WSJ’s Joshua Robinson reports.
#WSJ #worldcup #fifa #trump
- Title
- Why Krispy Kreme Can’t Fully Automate Its Donuts | WSJ
- Runtime
- 6:13
- Date posted
- 28 days ago
- Description
- Krispy Kreme is pushing its machinery to boost efficiency and reverse a period of missed sales targets and profit losses. The company is trying to boost efficiency with automation but found some tasks still require human hands.
WSJ sits down with Krispy Kreme CEO Josh Charlesworth to discuss the company’s turnaround strategy.
Chapters:
0:00 Krispy Kreme’s stalled growth
1:11 Automation
2:29 The human touch
3:13 The growing challenges in the industry
5:37 What’s next during the GLP-1 era?
News Explainers
Some days the high-speed news cycle can bring more questions than answers. WSJ’s news explainers break down the day's biggest stories into bite-size pieces to help you make sense of the news.
#KrispyKreme #Donuts #WSJ
- Title
- Which Are Better For Humanoid Robots: Legs or Wheels?
- Runtime
- 2:01
- Date posted
- 28 days ago
- Description
- WSJ’s John Keilman had one burning question at the Automate robotics show in Chicago.
#Automation #Robots #WSJ
- Title
- The Wearable Showdown: Fitbit vs. Apple vs. Oura vs. Whoop
- Runtime
- 2:54
- Date posted
- 28 days ago
- Description
- WSJ’s Nicole Nguyen reviews the pluses and minuses of all the new hot wearable fitness trackers — the Oura Ring 5 vs. Fitbit Air vs. Whoop MG vs. Apple Watch.
#Fitness #Apple #WSJ
- Title
- Trump on U.S. 250th Birthday: ‘Nobody Can Be Like Us’
- Runtime
- 1:13
- Date posted
- 29 days ago
- Description
- President Trump delivered remarks on the National Mall to celebrate America’s 250th Birthday, saying ‘American strength and power is not something to be ashamed of; it is something that we are very proud of.’
- Title
- Heat and Chaos: Thousands of People in Washington Celebrate July 4th
- Runtime
- 1:23
- Date posted
- 29 days ago
- Description
- Thousands of people gathered at the National Mall on July 4th, standing in long lines for the Great American State Fair and the evening Salute to America amidst a heat wave. WSJ’s Terell Wright reports from the scene.
- Title
- Trump Accounts Go Live on July 4—Here’s What to Know
- Runtime
- 2:20
- Date posted
- 30 days ago
- Description
- Starting on July 4, babies born between 2025 and 2028 can get $1,000 from the federal government to kick-start retirement savings. WSJ’s Elyse Goncalves breaks down these so-called "Trump Accounts."
#Trump #Retirement #WSJ
- Title
- How 36,000 Workers Run Disneyland Like a Small City | WSJ
- Runtime
- 10:27
- Date posted
- 1 month ago
- Description
- More than 17 million people visit Disneyland every year, but few see the work behind the experience to see what it takes to run the park. WSJ follows three employees behind the scenes to see how one of America’s most influential theme parks opens, operates and evolves everyday.
Chapters:
0:00 The magic of Disneyland
1:12 Opening Disneyland in the morning
3:16 Working a Disneyland ride
6:22 Building what’s next with Disney Imagineers
8:40 Why Disneyland stays so loved
9:38 The workers’ massive responsibility
#Disney #ThemePark #WSJ
- Title
- Venezuela Quake: Frustration Grows Over Slow Government Response
- Runtime
- 2:08
- Date posted
- 1 month ago
- Description
- WSJ’s Kejal Vyas reports from Venezuela’s La Guaira state where earthquakes have killed more than 2,000 people and demolished housing in entire neighborhoods. #wsj #thewallstreetjournal #venezuela #earthquake
- Title
- The Mystery Behind Beijing’s Skyscraper Plane Crash
- Runtime
- 2:29
- Date posted
- 1 month ago
- Description
- A light aircraft crashed into Beijing's tallest building, killing the pilot and injuring 13 people. WSJ's Jonathan Cheng explains what we know– and what remains unanswered.
#China #Crash #WSJ
- Title
- Ten-Man USA Ends 24-Year Wait for World Cup Knockout Win
- Runtime
- 1:47
- Date posted
- 1 month ago
- Description
- The World Cup co-hosts secured a dramatic 2-0 victory over Bosnia and Herzegovina despite a controversial red card for striker Folarin Balogun. WSJ’s Joshua Robinson reports.
- Title
- What We Saw on Board Trump's New Air Force One Flight
- Runtime
- 1:33
- Date posted
- 1 month ago
- Description
- WSJ’s Meridith McGraw flew on the maiden flight of President Trump’s new Air Force One, a gift from the Qatari royal family.
#Trump #AirForce #WSJ
- Title
- Why the Supreme Court Blocked Trump’s Order on Birthright Citizenship
- Runtime
- 1:17
- Date posted
- 1 month ago
- Description
- WSJ’s Louise Radnofsky breaks down the Supreme Court’s 6-3 decision to reject President Trump’s attempt to ban birthright citizenship.
#Trump #SCOTUS #WSJ
- Title
- Why Equinox Charges $350 a Month and Members Keep Coming Back | WSJ The Economics Of
- Runtime
- 6:14
- Date posted
- 1 month ago
- Description
- Equinox was a pioneer in luxury fitness, turning the traditional gym into a social club where members pay a premium for status and amenities. But as competitors crowd the high-end market, the brand is under pressure to maintain its dominance and maximize member spending.
WSJ spoke with Equinox Executive Chairman Harvey Spevak, who breaks down the company’s aggressive growth strategy.
Chapters:
0:00 Equinox’s explosive growth
0:49 Becoming “sticky”
2:35 Driving up spending
4:44 The even more exclusive experience
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#Equinox #Gym #WSJ
