CNBC

Why Sora 2 By OpenAI Is Freaking Out The Movie Industry

Title: Why Sora 2 By OpenAI Is Freaking Out The Movie Industry
Runtime: 3:47
Date posted: 8 months ago
Description: The launch of OpenAI’s Sora 2 text-to-video generation kicked off another round of anxiety among intellectual property holders in the United States. Major Hollywood studios objected to OpenAI’s copyright policies, leading to changes in how the model handles prompts for certain sensitive categories of generated content. CNBC’s Julia Boorstin tested Sora to find out what the new model is capable of.

Correspondent: Julia Boorstin
Produced by: Stephen Desaulniers
Edited by: Carlos Waters
Senior Director of Video: Jeniece Pettitt
Additional Footage: Getty Images, OpenAI

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How Trump’s $100K H-1B Visa Fee Will Reshape Big Tech

Title: How Trump’s $100K H-1B Visa Fee Will Reshape Big Tech
Runtime: 9:17
Date posted: 8 months ago
Description: President Trump announced plans to impose a $100,000 fee on new H-1B visa applications — a sharp increase from the current cost of a few thousand dollars. The proposal, aimed at encouraging companies to hire more American workers, could significantly impact tech firms that rely on skilled foreign talent. Supporters say it will reduce dependence on overseas labor, while critics warn it could stifle innovation and make it harder for companies to attract specialized workers.

Chapters:
0:00 Introduction
1:22 Changes to H-1B visa program
4:52 Impact on Big Tech and talent
7:16 What’s next?

Produced by: Jeff Huang
Edited by: Andrea Miller
Graphics by: Jason Reginato
Managing Producer: Anuz Thapa
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images, Reuters

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Title: Apple goes all in on custom chips
Runtime: 1:48
Date posted: 8 months ago
Description: iPhone Air is the big newcomer among Apple's latest lineup that went on sale Friday, but inside the slim phone's raised plateau is another new piece of hardware that signals a renewed focus on artificial intelligence.

Apple's custom A19 Pro chip introduces a major architecture change, with neural accelerators added to each GPU core to increase compute power.
CNBC's Katie Tarasov explains.

Title: Why Trump Wants To Fire Federal Workers
Runtime: 7:02
Date posted: 8 months ago
Description: The government may fire thousands of unionized federal workers during the shutdown that began in October. This effort was foreshadowed in Project 2025, what some consider a blueprint for conservative governance. Several authors from the document are now senior-level members of the Trump administration. CNBC spoke with one who believes the federal workforce needs to change. Their efforts could reshape the federal bureaucracy, but do little to alter the country’s financial outlook.

Chapters:
0:00 Introduction
01:13 Chapter 1: Shutdown economics
03:31 Chapter 2: Project 2025

Produced and Edited by: Carlos Waters
Senior Director of Video: Lindsey Jacobson
Additional footage: Getty Images
Additional Sources: Bureau of Labor Statistics, Congressional Budget Office, Heritage Foundation, Peter G. Peterson Foundation

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What Inspired Rivian’s Unique Headlight Design?

Title: What Inspired Rivian’s Unique Headlight Design?
Runtime: 14:00
Date posted: 8 months ago
Description: Rivian debuted its all-electric pickup, the R1T, in 2018 and has since built a passionate fan base around a brand that caters to adventure and the outdoors. Now it’s preparing for its next chapter: the R2, a smaller and more affordable spin on the R1S SUV, and the R3, a rally-inspired hatchback. CNBC got rare access inside Rivian’s design lab in Irvine, California, where chief design officer Jeff Hammoud shared how the company shapes its distinctive vehicles and approaches design for its EV lineup.

0:00 Introduction
2:09 Building a new EV brand
7:19 R2 and R3
9:53 Inside the design studio

Produced, Shot and Edited by: Andrew Evers
Additional Camera: Lisa Setyon
Narration: Robert Ferris
Animations: Jason Reginato
Senior Director of Video: Jeniece Pettitt

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Why 'buy now, pay later' may threaten Big Banks

Title: Why 'buy now, pay later' may threaten Big Banks
Runtime: 1:21
Date posted: 8 months ago
Description: An estimated 86.5 million Americans used buy now, pay later loans in 2024, according to eMarketer, and that number could rise to 91.5 million in 2025.

Find out what's behind the popularity and why traditional lenders such as banks and credit card companies are wary of consumers who use these programs: https://youtu.be/tOHh0WYCmWA

Why U.S. 7-Elevens Are Adopting Japan’s Playbook

Title: Why U.S. 7-Elevens Are Adopting Japan’s Playbook
Runtime: 8:44
Date posted: 8 months ago
Description: America's largest convenience store chain, 7-Eleven, is going through a major transformation. Its new CEO, Stephen Dacus, wants to make its stores more like its Japanese locations where the focus will be on freshly made food. Watch the video to learn more about how parent company Seven & i Holdings is investing billions to give a makeover to the home of the Slurpee and Big Gulp.

Chapters:
0:00 Introduction
1:30 Chapter 1. 7-Eleven’s struggles
2:57 Chapter 2. U.S. decline
4:35 Chapter 3. A food-focused convenience store
6:30 Chapter 4. Challenges

Produced and Shot by: Natalie Rice
Edited by: Nic Golden Henry
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Seven & i Holdings, Getty Images, Casey’s General Stores
Additional Sources: PitchBook

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How Digital Price Tags Are Changing Food Shopping

Title: How Digital Price Tags Are Changing Food Shopping
Runtime: 11:30
Date posted: 8 months ago
Description: Electronic shelf labels are on the rise in American grocery stores. Lawmakers fear that the technology could pave the way to surge pricing, but experts say that's not the kind of dynamic pricing consumers should expect.

Chapters:
0:00 Introduction
1:18 Chapter 1: The rise of electronic shelf labels
5:08 Chapter 2: Surveillance pricing?
8:45 Chapter 3: Regulation and what’s next

Produced and Edited by: Macklin Fishman
Additional Camera: Charlotte Morabito, Isabel Iino
Animation: Emily Park
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images
Additional Sources: Amazon, BillTrack50, EIN Presswire, International Air Transport Association, Library of Congress, Maine.gov, State of Maine Legislature, Statista, Uber, Whole Foods

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Why Health Care Is At The Center Of The U.S. Govt. Shutdown

Title: Why Health Care Is At The Center Of The U.S. Govt. Shutdown
Runtime: 3:26
Date posted: 8 months ago
Description: If Congress doesn't extend some Affordable Care Act tax credits, health-care premiums are expected to rise at the end of the year for some Americans. Lawmakers could not agree on extending the credits, partially leading to the current government shutdown.

Produced and Edited by: Andrea Miller, Karen Sloan, Lindsey Jacobson
Reported by: Emily Wilkins
Additional Footage: Getty Images

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How the U.S. retirement system could improve

Title: How the U.S. retirement system could improve
Runtime: 1:56
Date posted: 8 months ago
Description: Retirement funding looks very different depending on where you live.

While the United States leans heavily on voluntary 401(k)-style savings plans, other nations rely on mandatory contributions or more traditional pensions to ensure broad coverage and steady income.

Watch the full video to see how the U.S. retirement system compares to other nations.

How Stablecoins Could Help Small Businesses Slash Credit Card Fees

Title: How Stablecoins Could Help Small Businesses Slash Credit Card Fees
Runtime: 10:40
Date posted: 8 months ago
Description: Stablecoins are popping up in interesting places after Congress and the White House signed the GENIUS Act, or Guiding and Establishing National Innovation for U.S. Stablecoins Act, building a framework to regulate stablecoin usage. Now small and medium-sized businesses are looking for ways to use the technology to cut costs. Prevail Coffee, a brand with locations in Georgia and Alabama, is piloting an app to support payments using stablecoins. Entrepreneurs in other countries have already adopted the trend, as one Argentinian filmmaker explains he’s using the technology to hedge his country’s volatile currency. Legacy payment institutions are now innovating to remain at the forefront of this new technology.

Chapters:
0:00 - Introduction
1:55 - Slashing payment fees
5:14 - International adoption
7:52 - Payment giants jump in

Produced and edited by: Christian Nunley
Shot by: Jeffrey Beard
Animation by: Jason Reginato...

Why This Government Shutdown Is Different

Title: Why This Government Shutdown Is Different
Runtime: 6:26
Date posted: 8 months ago
Description: The federal government shuts down when lawmakers in Congress cannot agree on a budget. This has occurred at least 20 times over the past 50 years according to the investment team at Truist. The historical record suggests that there will be minimal impact on markets or the broader economy, barring a prolonged shutdown. But this time could leave a mark on thousands of federal workers who may be permanently fired if a shutdown were to occur.

Chapters:
00:00 Introduction
00:53 Chapter 1: Shutdowns
02:39 Chapter 2: Furloughs or firings?
04:56 Chapter 3: Markets

Produced and edited by Carlos Waters
Additional Reporting by Emily Wilkins
Senior Director of Video Lindsey Jacobson
Additional Footage Getty Images
Additional Sources: Committee for a Responsible Federal Budget, Partnership for Public Service, U.S. Treasury Department, USA Facts

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...

Why The Amazon-Hertz Deal Worries Dealerships

Title: Why The Amazon-Hertz Deal Worries Dealerships
Runtime: 12:33
Date posted: 8 months ago
Description: Hertz's partnership with Amazon is another step in the e-commerce giant’s slow march into auto sales. The deal could be a boon for the rental car giant, which is trying to sell more of its cars directly to consumers. Some experts say the shift toward direct online sales, especially involving e-commerce giants like Amazon, could spell trouble for dealerships, possibly even large publicly traded companies such as AutoNation, Group1, Sonic Automotive, Penske, and Asbury. Wholesale auction companies such as Manheim and AVC are also liable to be watching the shift, as direct to consumer sales could threaten their inventories.

Chapters:
00:00 Introduction
01:11 Chapter 1: The deal
04:10 Chapter 2: Threats to dealers
05:47 Chapter 3: Constraining supply
07:39 Chapter 4: Skepticism
09:28 Chapter 5: Chipping away

Producer: Robert Ferris
Editor: Darren Geeter
Animation: Jason Reginato, Emily Park
Senior Managing...

How U.S. Airports Can Prevent Airplane Collisions

Title: How U.S. Airports Can Prevent Airplane Collisions
Runtime: 10:32
Date posted: 8 months ago
Description: Honeywell is developing a series of new cockpit alerts, known as “Surf-A” for surface alert, aimed at preventing collisions at or around airports. Serious aviation accidents are rare, but the United States is the busiest aviation market in the world, and safety experts have urged more advanced cockpit warnings for pilots. Honeywell expects the Federal Aviation Administration to approve Surf A next year. Once approved, airlines can opt to purchase it as an additional feature to its other runway safety products like Smart X already on the market and in use with Alaska Airlines and Southwest Airlines. CNBC flew in the cockpit of a Boeing 757 that serves as a test plane for Honeywell’s new suite of cockpit alerts.

Chapters:
0:00 Introduction
2:17 Alarming Close Calls
3:19 Avoiding Collisions
8:54 Advancing Technology

Produced, Shot and Edited by Erin Black
Reporter Leslie Josephs
Additional Camera Magdalena Petrova
...

The Alarming Rise Of AI Apps Creating Explicit Images Of Real People

Title: The Alarming Rise Of AI Apps Creating Explicit Images Of Real People
Runtime: 16:56
Date posted: 8 months ago
Description: As AI evolves, it’s brought with it an alarming rise in “nudify” tools - hundreds of apps and sites that can now easily make fake explicit imagery from photos of anyone, including children. One man in Minneapolis used one of these sites to create graphic content of more than 80 women, including many of his close friends. Three of these women sat down with CNBC to tell their stories of how these fake photos and videos have caused irreversible harm. Often marketed as simple face-swappers, nudify tools are everywhere, from the Apple and Google app stores to ads on Facebook and Instagram. It’s legal to create nonconsensual deepfakes, but now this group of friends and a Minnesota state senator is trying to change that.
Warning: This story contains sensitive content.

Chapters:
0:00 Introduction
2:16 Finding fake nudes
6:40 Easy, cheap and profitable
8:50 Role of big tech
12:36 Fighting back

Produced and Shot by: Katie Tar...

The Big Problem With Mamdani’s City-Run Grocery Stores In NYC

Title: The Big Problem With Mamdani’s City-Run Grocery Stores In NYC
Runtime: 11:36
Date posted: 8 months ago
Description: Grocery prices in U.S. urban areas have tripled over the past 40 years, straining household budgets, according to the U.S. Bureau of Labor Statistics. Zohran Mamdani, the Democratic winner of New York City’s mayoral primary, is proposing city-owned grocery stores to "keep prices low, not make a profit." These are not new concepts in the U.S. and have been tried in the past. CNBC visited two smaller cities in Kansas to see how this model operates and whether it could be replicated in larger cities.

Chapters:
0:00: Introduction
1:42: Chapter 1 - How city-owned grocery stores work
3:38: Chapter 2 - Limited success
5:23: Chapter 3 - Will it work in big cities like NYC?
9:12: Chapter 4 - Alternative option?

Produced by: Anuz Thapa
Shot by: Jordan Wyatt
Edited by: Nic Golden Henry
Narration by: Jordan Smith
Graphics by: Jason Reginato
Senior Director of Video: Lindsey Jacobson
Additional Footage: Ge...

Amazon enters the robotaxi race with Zoox launch

Title: Amazon enters the robotaxi race with Zoox launch
Runtime: 1:14
Date posted: 8 months ago
Description: Five years after its splashy $1.3 billion acquisition of Zoox, Amazon has officially entered the U.S. robotaxi race, which to date has been dominated by Alphabet’s Waymo.

Zoox’s first public launch kicked off earlier in September on the Las Vegas strip. The company is offering free rides from a few select locations, with plans to expand more broadly across the city in the coming months. Riders will eventually have to pay, but Zoox said it’s waiting on regulatory approval to take that step.

Why So Many Americans Are Clinging To Their Jobs

Title: Why So Many Americans Are Clinging To Their Jobs
Runtime: 9:41
Date posted: 8 months ago
Description: The U.S. labor market is showing signs of stagnation. People are quitting their jobs at the lowest rate in recent years and companies are hiring at their slowest pace in more than a decade. Now, employees are opting to stay in jobs that may not be fulfilling. Experts say fears of inflation, layoffs and a cooling economy are driving this trend, which could potentially dampen innovation and hurt long-term economic growth.

Chapters:
0:00 Introduction
1:27 Trapped at work?
3:09 Worker dissatisfaction
5:37 What does this mean for the economy?

Produced by: Charlotte Morabito
Edited by: Andrea Miller
Animation by: Andrea Schmitz
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images

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Chinese Luckin is taking on the U.S. coffee market

Title: Chinese Luckin is taking on the U.S. coffee market
Runtime: 0:58
Date posted: 8 months ago
Description: China's largest coffee chain is taking on the U.S.

Luckin Coffee, which unseated Starbucks as the top chain in China, is now making a big play in America. As of mid-September, Luckin has opened 5 locations in New York City.

How Wealthy Americans Are Keeping Car Dealerships Afloat

Title: How Wealthy Americans Are Keeping Car Dealerships Afloat
Runtime: 12:07
Date posted: 8 months ago
Description: While the average Americans have a hard time paying their loans or getting new ones, automakers and dealers are posting record profits. And it's all thanks to the rich. In the past five years, the share of people buying cars above $50,000 have increased by several-fold. Chasing the rich is the new growth strategy in many industries, including autos. Watch the video to learn more about how this shift happened and why economists warn it's risky.

Chapters:
00:00 Introduction
01:26 Chapter 1: The data
04:26 Chapter 2: Tilting toward the rich
09:03 Chapter 3: Concerns

Producer: Robert Ferris
Editor: Evan Lee Miller, Darren Geeter
Animation: Josh Kalvin, Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional footage: Cadillac, Chevrolet, Ford, Getty Images, Honda, Hyundai, Kia, Lucid, Mercedes-Benz, Nissan, Porsche, Rivian, Stellantis, Toyota, Volkswagen

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How Apple’s New iPhone Chips Enable On-Device AI

Title: How Apple’s New iPhone Chips Enable On-Device AI
Runtime: 13:47
Date posted: 8 months ago
Description: iPhone Air was the big star unveiled by Apple in early September, but inside was another hardware set launched that day: three new custom Apple microchips. Apple’s A19 Pro SoC prioritizes AI workloads with neural accelerators added to the GPU cores. Replacing Broadcom and Qualcomm parts is the N1 and C1X, Apple’s first iPhone networking chip and second generation iPhone modem. CNBC sat down with three Apple executives for the first U.S. interviews about its move to control all core iPhone chips.

Chapters:
0:00 Introduction
2:06 AI accelerators on A19 Pro
6:23 In-house wireless and modem
10:40 More chips, U.S. made?

Produced and Shot by: Katie Tarasov
Edited and Shot by: Evan Lee Miller
Senior Director of Video: Jeniece Pettitt
Animation: Emily Park, Jason Reginato
Additional Footage: Apple, Getty Images, Intel, Nvidia, Qualcomm, TSMC

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The $1.6 billion plan to fix the Panama Canal's drought problem

Title: The $1.6 billion plan to fix the Panama Canal's drought problem
Runtime: 2:37
Date posted: 8 months ago
Description: After a historic drought that paralyzed vessel transits through the Panama Canal, the Panama Canal Authority is moving ahead with major investments in new infrastructure to mitigate future droughts and the risk of low water levels that in recent years plagued the key global trade gateway.

How Fakes, Frauds And Scams Came With Walmart’s Digital Boom

Title: How Fakes, Frauds And Scams Came With Walmart’s Digital Boom
Runtime: 15:32
Date posted: 8 months ago
Description: In its race to rival Amazon and become the next great “everything store,” Walmart leveraged its brick-and-mortar empire to grow into a major player online. And it didn’t take long for the world’s biggest retailer to build a massive digital marketplace with hundreds of millions of products and thousands of third-party sellers. But Walmart’s digital boom has a little known and much darker underside – where some sellers steal the identities of legitimate businesses so they can peddle counterfeit and sometimes dangerous products to unsuspecting customers. After CNBC shared its reporting with Walmart, the company began tightening its vetting process for both products and sellers and says it has a “zero-tolerance policy for prohibited or noncompliant products.” CNBC’s Gabrielle Fonrouge has the story.

Correspondent: Gabrielle Fonrouge
Investigative Producer: Paige Tortorelli
Senior Investigative Producer: Scott Zamost
Senior Executive Produce...

How did the U.S. become so dependent on SpaceX?

Title: How did the U.S. become so dependent on SpaceX?
Runtime: 1:10
Date posted: 8 months ago
Description: SpaceX is valued at around $400 billion and is critical for U.S. space access.

Today, the company dominates large parts of the space market from launch to satellites. SpaceX’s Dragon capsule and Falcon 9 rocket are the primary means by which NASA launches astronauts and supplies to the International Space Station and the company’s Starlink satellites have become indispensable for providing internet access to remote areas as well as to U.S. allies during wartime.

Title: Why Jobs Are Disappearing In The U.S.
Runtime: 8:48
Date posted: 9 months ago
Description: Relatively few people are finding new jobs in the United States. The slowdown in hiring comes as businesses navigate rapidly evolving federal policies on taxes, trade and immigration. In the backdrop, younger people are struggling to find work in software development and marketing roles that may be augmented or replaced by artificial intelligence. The Federal Reserve cut short-term lending rates to support economic growth despite higher than ideal inflation.

Chapters:
0:00 Introduction
1:20 Chapter 1: Hiring
3:45 Chapter 2: Interest rates
6:00 Chapter 3: Politics

Produced and Edited by: Carlos Waters
Additional Camera by: Kaan Oguz
Senior Director of Video: Lindsey Jacobson
Graphics: Emily Park, Jason Reginato
Additional Footage: Getty Images
Additional Sources: ADP, Bankrate, Fannie Mae, Fidelity, Peterson Institute for International Economics, Stanford University, U.S. Bureau of Labor Statistics, U.S. Tre...

How the state and local tax deduction affects homeowners

Title: How the state and local tax deduction affects homeowners
Runtime: 1:12
Date posted: 9 months ago
Description: President Donald Trump’s “big beautiful bill” raised the state and local tax deduction, known as SALT, to $40,000 for 2025. The change comes less than a decade after a cap was placed on this tax break for the first time in its history.

Here's what the change means for taxpayers.

How Chinese Luckin Is Taking On Starbucks In the U.S.

Title: How Chinese Luckin Is Taking On Starbucks In the U.S.
Runtime: 10:41
Date posted: 9 months ago
Description: Luckin Coffee, the chain that quickly overtook Starbucks in China, has opened its first U.S. locations in New York City. While the company, founded in 2017, is expected to expand rapidly, it has already lived through a major fraud scandal and bankruptcy in its home market. So now the question is: can it pose a real risk to major domestic coffeehouse chains like Starbucks? Watch the video to learn about how Luckin Coffee is taking on the U.S.

Chapters:
0:00 Introduction
0:50 Chapter 1: Rise, fall, and rise again
3:35 Chapter 2: Business model
6:08 Chapter 3: Taking on Starbucks

Produced, shot, and edited by: Ryan Baker
Animation by: Mallory Brangan, Emily Park, Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images

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Why ‘Buy Now, Pay Later’ Plans Are Threatening Banks And Credit Cards

Title: Why ‘Buy Now, Pay Later’ Plans Are Threatening Banks And Credit Cards
Runtime: 11:40
Date posted: 9 months ago
Description: Buy now, pay later plans are emerging as a popular alternative to credit cards. According to eMarketer, an estimated 86.5 million Americans used these loans in 2024, with the number projected to rise to 91.5 million in 2025. While consumers are embracing the trend, big banks and financial institutions remain cautious, seeing it as a direct threat to credit cards and a challenge in tracking borrowers’ credit histories.

Chapters:
0:00 Introduction
1:47 Rise of ‘buy now, pay later’
4:19 Credit card profitability
6:42 Borrower’s credit history
9:37 What’s next?

Produced by: Jeff Huang
Edited by: Andrea Miller
Graphics by: Jason Reginato
Managing Producer: Anuz Thapa
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images, Affirm

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The $1.6 Billion Plan To Save The Panama Canal

Title: The $1.6 Billion Plan To Save The Panama Canal
Runtime: 14:50
Date posted: 9 months ago
Description: The Panama Canal is one of the world’s most vital shipping routes. About 14,000 vessels transit the waterway annually including about 40% of all U.S. container traffic. But recent droughts have plagued the artery. A drought in 2023 and 2024 forced the canal’s operator, the Panama Canal Authority, to enact weight restrictions and limit vessel transits to 18 ships per day. About 36 ships cross the canal daily. The drought was Panama’s worst in over 70 years. But how does a 50-mile long waterway connected by two oceans run low on water? To better understand the issue CNBC’s Lori Ann LaRocco boarded a tugboat and a motorized canoe to get a behind-the-scenes look at the challenges the canal faces.

Chapters:
0:00 Introduction
2:37 Panama Canal
6:02 Gatun Lake
10:18 Alternatives

Produced and Shot by: Shawn Baldwin
Reporter: Lori Ann LaRocco
Edited by: Erin Black
Additional Camera: Andrew Evers
Animation: Jaso...

The True Cost Of Trump's Tariffs: American Farmers Speak Out

Title: The True Cost Of Trump's Tariffs: American Farmers Speak Out
Runtime: 9:33
Date posted: 9 months ago
Description: Amid U.S.-China trade tensions, China, once the top buyer of U.S. soybeans, has halted pre-orders. That’s a loss of 21% of exports, reigniting farmers’ fears of a repeat of the agricultural loss of 2018. However, the Trump administration is rolling out aid to support affected farmers. While crop farmers face losses, U.S. shrimp farmers welcome tariffs, hoping pricier imports, over 90% of U.S. supply, will boost domestic competitiveness. Companies farmers rely on are also feeling the pinch from tariffs. On its Q3 earnings call Tractor-maker John Deere said sales were down and higher tariffs on steel and aluminum would cost it $600 million in 2025.

Chapters:
0:00 Introduction
1:39 Chapter 1: Soybean boycott
4:24 Chapter 2: Cheap imports
6:50 Chapter 3: U.S. farms

Produced by: DeLon Thornton
Edited by: Mike Heffron
Camera by: Jordan Wyatt
Senior Managing Producer: Shawn Baldwin
Graphics by: Emily Park
Addi...

Why Lacrosse Is Trying To Expand Beyond Wealthy Americans

Title: Why Lacrosse Is Trying To Expand Beyond Wealthy Americans
Runtime: 8:24
Date posted: 9 months ago
Description: One of North America’s oldest sports is now the world’s fastest-growing team sport: lacrosse. For the first time in over a century, the stick sport will be back in the Olympics in 2028. But while professional leagues are launching and an ESPN deal was inked in June 2025, the sport still struggles to loose its long-time identity of being a sport for affluent Americans. In fact, 60% of Premier Lacrosse League’s fans have a net income of over $1 million. So can the sport become mainstream? Watch the video to learn more.

Chapters:
0:00 Introduction
1:39 A sport for the affluent
3:43 Sustainable growth
6:26 Lacrosse’s future

Produced and Edited by: Darren Geeter
Animation: Jason Reginato, Emily Park, Mallory Brangan
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Premier Lacrosse League

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Amazon Just Launched Its Zoox Robotaxis In Las Vegas And We Took A Ride

Title: Amazon Just Launched Its Zoox Robotaxis In Las Vegas And We Took A Ride
Runtime: 10:01
Date posted: 9 months ago
Description: Five years after its $1.3 billion acquisition of Zoox, Amazon has officially entered the U.S. robotaxi race, which to date has been dominated by Alphabet’s Waymo. Zoox’s first public launch kicks off today on the Las Vegas strip. The company is offering free rides from a few select locations, with plans to expand more broadly across the city in the coming months. Riders will eventually have to pay, but Zoox said it’s waiting on regulatory approval to take that step. Amazon is jumping into a market that’s all about the future, but one where Waymo has a major head start, having offered commercial driverless rides since 2020 in multiple cities around the U.S. Tesla, meanwhile, began testing a limited robotaxi service in Austin in June, though with human supervisors on board.

But unlike Waymo and Tesla, Zoox’s electric robotaxi doesn’t resemble a car. There’s no steering wheel or pedals. Zoox has spent the past decade developing the symmetrical EV, which it manuf...

How Casey’s Became One of America’s Biggest Pizza Chains

Title: How Casey’s Became One of America’s Biggest Pizza Chains
Runtime: 10:11
Date posted: 9 months ago
Description: Casey’s General Stores is the third-largest convenience store chain by size and the fifth-largest pizza chain in the U.S. Aside from its focus on food service, the company has carved out a niche by going after small towns with populations of 20,000 people or less. Its share price has grown nearly 200% between September 2020 and September 2025. Can the Iowa convenience giant keep its impressive momentum? Watch the video to learn more.

Chapters:
0:00 Introduction
1:59 Chapter 1. Small-town dominance
4:44 Chapter 2: Food service forward
7:58 Chapter 3: White space

Produced and Shot by: Natalie Rice
Edited by: Evan Lee Miller
Senior Managing Producer: Tala Hadavi
Animation: Jason Reginato, Emily Park, Gabriel Cortes
Additional Camera by: Kaan Ogutz
Additional Sources: PitchBook, IBISWorld
Additional Footage: 7-Eleven, AP Newsroom, Casey’s General Stores, Getty Images

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Title: What happens if FEMA goes away?
Runtime: 1:13
Date posted: 9 months ago
Description: The Trump administration is quickly reshaping the Federal Emergency Management Agency, or FEMA, in ways that carry vast implications for state and local governments.

Who's Dominating Athleisure Right Now And Why It Isn't Giants Like Nike And Lululemon

Title: Who's Dominating Athleisure Right Now And Why It Isn't Giants Like Nike And Lululemon
Runtime: 31:15
Date posted: 9 months ago
Description: CNBC Marathon covers the changing athleisure market and how up-and-coming brands like On Running and Vuori are taking on industry names like Nike and Lululemon.

Nike is the world’s largest sportswear brand but the company is on a mission to regain its stride after a challenging year. A series of poor earnings reports over the past year eventually wiped out $28 billion from the company’s market cap and in June, the company experienced its worst trading day ever as a publicly traded company. Nike has blamed its performance on everything from macro challenges to remote employees, but analysts say it was part of a years-long series of strategic errors. During an effort to focus on direct-to-consumer sales through digital channels, analysts say the company has started to lack innovation and ceded market share to newer rivals like Hoka and On Running. Nike is now dealing with an excess of inventory from major sales slowdowns as consumers turn to newer styles from other brand...

Why Samsung, Google And Possibly Apple Are Investing In Folding Smartphones

Title: Why Samsung, Google And Possibly Apple Are Investing In Folding Smartphones
Runtime: 10:15
Date posted: 9 months ago
Description: Apple is reportedly planning to release its first foldable iPhone in 2026, entering a market long dominated by Samsung and Huawei. Foldable phones have been on the rise in Asia, especially China and South Korea, but still account for less than 2% of global smartphone shipments. Advances in durability, slimmer designs, and lower prices are making the devices more appealing, while larger screens are being pitched as ideal for AI-powered multitasking. Analysts say Apple’s move could push foldables into the mainstream, reshaping the premium smartphone market. Watch the video to learn more.

Chapters:
00:00 Introduction
02:02 Chapter 1 - How we got here
04:46 Chapter 2 - iPhone Fold?
06:50 Chapter 3 - What’s next

Produced and Edited by: Lisa Setyon
Additional Editing and Narration: Erin Black
Senior Director of Video: Jeniece Pettitt
Animation by: Jason Reginato, Emily Park
Additional Footage: Samsung, Apple, Ge...

Why Million Dollar Homes Got A Tax Break

Title: Why Million Dollar Homes Got A Tax Break
Runtime: 8:38
Date posted: 9 months ago
Description: This summer Congress sweetened a key tax break for homeowners in high-cost of living areas with surging property tax bills. The $40,000 cap on state and local tax deductions is expected to benefit wealthy homeowners who itemize deductions when filing. Local policymakers say the change provides much needed relief as costs to maintain local infrastructure like schools, bridges and roads soar.

Chapters:
0:00 Introduction
1:41 Chapter 1: Greater New York
3:13 Chapter 2: Double taxation
5:42 Chapter 3: Economic impact

Reported by: Emily Wilkins
Produced, Shot and Edited by: Carlos Waters
Production Assistance: Macklin Fishman
Animation: Mallory Brangan
Senior Director of Video: Lindsey Jacobson
Additional footage: C-SPAN, Getty Images
Additional sources: Committee For A Responsible Federal Budget, Congressional Budget Office, Federal Highway Administration, Internal Revenue Service, Fidelity, Jackson Hewit...

Texas Instruments is making a $60 billion bet on U.S.-made microchips

Title: Texas Instruments is making a $60 billion bet on U.S.-made microchips
Runtime: 1:23
Date posted: 9 months ago
Description: Texas Instruments is building a $60 billion U.S. manufacturing megaproject where Apple vows to make “critical foundation semiconductors” for iPhones and other devices.

CNBC's Katie Tarasov went to Sherman, Texas, for an exclusive first look inside TI’s newest fab that is part of a seven-building project across Utah and Texas to provide U.S.-made chips to customers like Nvidia and Ford.

How Cadillac Is Beating Audi, Mercedes And BMW In EVs

Title: How Cadillac Is Beating Audi, Mercedes And BMW In EVs
Runtime: 12:56
Date posted: 9 months ago
Description: After being a leading American luxury brand for decades, Cadillac eventually fell out of favor. Now, EVs are giving it another chance. Nearly 80% of EV buyers are new to the brand, and its taking share from Tesla, BMW, Mercedes and Lexus. But federal incentives are expiring, competition is stiff and steep investment costs mean profits are still elusive. Can Cadillac keep the momentum? Watch the video to learn more.

Chapters:
00:00 Introduction
01:36 Chapter 1: Top Luxury EV brand
03:20 Chapter 2: Failed comebacks
05:45 Chapter 3: Turnaround
09:31 Chapter 4: Challenges

Producer: Robert Ferris
Editor: Darren Geeter
Animation: Jason Reginato, Mallory Brangan
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, General Motors

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» Watch CNBC on the go w...

Here's why Americans still love McMansions

Title: Here's why Americans still love McMansions
Runtime: 1:18
Date posted: 9 months ago
Description: McMansions first appeared in American suburbs in the 1980s but have continued to grow larger and more eclectic as Americans seek bigger homes filled with amenities.

These types of homes are often known to have been built with cheap materials and a poor design. Yet, Americans continue to buy them. CNBC looked into the why.

Title: Why Adulthood Became So Expensive
Runtime: 35:41
Date posted: 9 months ago
Description: CNBC Marathon explores why young American adults today are struggling to settle down and make ends meet in the current economy.

Starter homes are typically modest in price and under 1,400 square feet. These units accounted for 40% of new residential construction in 1982 but just 9% in 2023. Economists say starter homes are disappearing as home builders contend with rising costs for land, labor and materials while navigating increasingly thick layers of regulation. As a result, many new homes are for high-end buyers in more remote locations. Meanwhile, the age of the first-time buyer rose to 38 from age 29 in 1981.

Gen Z and millennials are facing a financial paradox: Despite higher wages and a rise in net worth, many still live paycheck to paycheck. CNBC explores why traditional economic milestones like buying a home or starting a family feel out of reach and how instability, debt and housing costs are forcing young adults to rethink what "making it" really me...

Title: The rise of Raising Cane's
Runtime: 1:13
Date posted: 9 months ago
Description: Raising Cane’s has quietly surpassed KFC in annual U.S. sales, becoming the third-largest chicken chain in the country. Cane’s told CNBC that its system sales rose to $5.1 billion last year, more than double its total in 2021.

But the company's founder Todd Graves has even bigger ambitions for the chain he started at age 24. He has said he wants Raising Cane’s to become a top 10 restaurant chain, with more than $10 billion in annual sales.

Why The U.S. Retirement System Gets A C+ Rating

Title: Why The U.S. Retirement System Gets A C+ Rating
Runtime: 12:27
Date posted: 9 months ago
Description: The U.S. retirement system received a C+ from the Mercer CFA Institute 2024 Global Pension Index, trailing countries like the Netherlands and Australia. According to the report, the U.S. system struggles with low participation, early withdrawals and lack of mandatory contributions, which drag down its performance. Watch the video above to see how global retirement strategies compare across countries and explains what reforms might boost the U.S. grade.

Chapters:
0:00 Introduction
1:36 Low coverage in the U.S.
6:23 Preventing leaks
10:16 System designed for the country it serves

Produced by: Charlotte Morabito
Edited by: Andrea Miller
Animation by: Jason Reginato, Mallory Brangan
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images

» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
» Watch CNBC on the g...

Why The U.S. Has 4,500 Banks And Canada Has 79

Title: Why The U.S. Has 4,500 Banks And Canada Has 79
Runtime: 12:32
Date posted: 9 months ago
Description: Canada has 79 banks in contrast to America’s nearly 4,500. But the U.S. banking industry is shrinking, with the number of FDIC-insured banks in the U.S. down by nearly half since 2005. Canada’s banking industry shows that concentration and simplified regulation can lead to a more stable financial system. Yet experts warn that consolidation in the U.S. could stifle innovation, reduce competition, hurt small businesses, create more banks that are too big to fail, and have negative consequences for the economy at large. Watch the video above to learn more about why America's banking industry is shrinking and what the U.S. can learn from Canada's more concentrated system.

Chapters
0:00 Introduction
1:41 - Canada’s resilient banks
4:40 - High risk, high reward
8:54 - Bank consolidation in the U.S.

Produced and Edited by: Macklin Fishman
Animation: Emily Park, Jason Reginato
Senior Director of Video: Lindsey Jacobson, Jeniec...

What's behind the rise of China's micro dramas?

Title: What's behind the rise of China's micro dramas?
Runtime: 1:00
Date posted: 9 months ago
Description: Micro dramas, known for wild plots and vertical, bite-sized videos, made headlines in China in 2024 as the industry surpassed the country’s box-office revenue for the first time. And it now has its sights set on the U.S. entertainment industry.

U.S. Companies Living In ‘Uncertainty City’ As Tariffs Hit | The Bottom Line

Title: U.S. Companies Living In ‘Uncertainty City’ As Tariffs Hit | The Bottom Line
Runtime: 6:53
Date posted: 9 months ago
Description: Economists Robert Reich, Mark Zandi, Carmen Reinhart, Danielle DiMartino Booth and more weigh in on what the Trump administration’s shifting tariff policy is doing to the U.S. economy and consumer in this latest episode of CNBC’s “The Bottom Line.”

Chapters:
0:00 Introduction
0:17 Robert Reich, University of California, Berkeley
1:36 Danielle DiMartino Booth, Quill Intelligence
3:56 Carmen Reinhart, Harvard Kennedy School
4:45 Libby Cantrill, PIMCO
5:16 Mark Zandi, Moody’s
5:57 James Pethokoukis, American Enterprise Institute
Credits:
Produced by: Lindsey Jacobson
Edited by: Andrea Miller
Intern: Kae Park
Additional Footage: Getty Images

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About CNBC: From 'Wall Street' to '...

Why E.l.f Beauty bought Hailey Bieber's Rhode for $1 billion

Title: Why E.l.f Beauty bought Hailey Bieber's Rhode for $1 billion
Runtime: 0:55
Date posted: 9 months ago
Description: In its first fiscal quarter since President Donald Trump’s tariffs were announced, E.l.f. Beauty reported a 30% decline in net income, causing its shares to fall nearly 11% the day after its earnings report. E.l.f. sources 75% of its products from China.

Yet the company’s CEO, Tarang Amin, said he’s focused on E.l.f.’s 26 consecutive quarters of net sales growth, the company’s international and retail expansions, and the new $1 billion acquisition of Hailey Bieber’s popular skincare brand, Rhode.

How The U.S. Became So Dependent On SpaceX

Title: How The U.S. Became So Dependent On SpaceX
Runtime: 13:20
Date posted: 9 months ago
Description: SpaceX has grown from a small startup founded by Elon Musk in 2002 to one of the world’s most valuable private firms. But this may have not been possible without numerous government contracts along the way, to the tune of $22 billion according to SpaceX. Over the years, the U.S. government has also become dependent on SpaceX for access to space. SpaceX’s Dragon capsule and Falcon 9 rocket are the primary means by which NASA launches astronauts and supplies to the International Space Station. The company’s Starlink satellites have become indispensable for providing internet access to remote areas as well as to U.S. allies during wartime. The company’s Starship rocket, though still in testing, is also key to the U.S. plan to return to the moon. SpaceX is also building a network of spy satellites for the U.S. government called Starshield under a $1.8 billion contract. Even competitors including Amazon and OneWeb have launched their satellites on SpaceX rockets.

Chapte...

Title: Why high earners still feel broke
Runtime: 1:50
Date posted: 9 months ago
Description: High earners often feel stuck financially due to rising costs, debt and lifestyle inflation.

So-called “HENRYs,” or “high earners, not rich yet,” may still live paycheck to paycheck, or carry credit card debt.

Why Texas Instruments Is Betting $60 Billion On Making Cheap Chips In The U.S.

Title: Why Texas Instruments Is Betting $60 Billion On Making Cheap Chips In The U.S.
Runtime: 15:42
Date posted: 9 months ago
Description: Texas Instruments is building a $60 billion U.S. manufacturing megaproject where Apple vows to make "critical foundation semiconductors" for iPhones and other devices. CNBC went to Sherman, Texas, for an exclusive first look inside the newest fab of seven TI's building in Utah and Texas to provide U.S.-made chips to customers like Nvidia and Ford. TI shares have suffered amid tariff concerns, and it's lost analog market share for several years, but top leaders are confident about the huge spend.

Chapters:
0:00 Introduction
2:36 Integrated circuits to 300mm
7:13 Chip shortage and tariffs
10:03 Doubling down on Texas
12:20 Water, power and workers

Produced and Shot by: Katie Tarasov
Edited by: Mike Heffron
Additional Camera: Graham Merwin
Senior Director of Video: Jeniece Pettitt
Animation: Jason Reginato, Emily Park
Additional Footage: Texas Instruments, Getty Images, Apple, KTEN, Samsung, TSMC
<...

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